Have you ever wished there was a switch you could throw, and then your ideal freelance-writing clients would simply find you? What if I told you that exists — and it’s free. It’s the Linkedin headline of you profile.
LinkedIn is an amazing social-media platform, and your LinkedIn profile is key to your success.
The LinkedIn headline — those few words that appear right under your name — is one of the simplest things to optimize.
With just a few quick changes, you can help more prospects find you, and impress them that you’re the writer they want.
LinkedIn has gradually taken center stage in my marketing trainings, over the years.
That’s because LinkedIn marketing(LINK TO COURSE) gets the most consistent success with the least effort. (And of course, online marketing rocks during COVID.)
In this post, I want to go deep on this one profile element, because it’s such a powerful spot for grabbing your clients’ attention.
Lots of examples below, mostly from freelance writers, so check out all the ideas for what works (and doesn’t).
Ready to craft your optimal LinkedIn headline? Let’s go!