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How to Convince Writing Clients to Pay You More

Carol Tice

Make a Living Writing blog reader Susan Glenn emailed me a while back to ask for more information on how to convince corporate clients to pay higher rates for your services.

Get your writing paycheck

Source: borman818

“Tips about how writers can articulate their worth would be very interesting,” she wrote. “Not what does the writer NEED, but what is professional writing WORTH to the client — especially relative to other professional services they retain.”

Great question…so today I’ll share a bit of the speech I give prospective clients who ask me about rates. One of the things I’ll frequently say early on goes something like this:

“If you’re having a bidding contest to find the lowest price, I’d like to tell you right now I’m going to lose. I will not be your lowest bidder, and I don’t generally work with companies that are only concerned with how little they can pay for writing.

“I work with business owners seeking exceptionally talented writers who can help establish them as the pre-eminent thought leaders in their sector. They need to communicate in a sophisticated, compelling way with their target audience.

“That’s what I will deliver for you — authoritative content that communicates that you are the most knowledgeable source for information in your industry. This will attract quality clients, build Web traffic, and will pave the way for you to charge more for what you do.”

Of course, when presented with it that way, most of my prospects rush to say, “Oh, that’s me! I understand that I need to be the authority. That’s just what we need to do.” And discussions of how little they can get me to work for tend to evaporate.

They get it immediately — I’ve helped them put their finger on what it is they’re really in the market for. They need content so compelling and strong that it will enhance their brand and company reputation, and bring them more business. Not every writer can give them that — but I can.

Once you’ve framed it that way, if they balk at a rate, I tend to point out that paying, say, $1,500 for a custom-written article they can get republished in newspapers, use on their site, hand out as fliers, email to their prospect list, expand into a white paper, and otherwise use FOREVER to promote their business and drive Web traffic at no additional charge is the marketing bargain of the century.

Compare it to the cost of placing a single decent-sized print ad! To doing one radio spot, or putting up one billboard! The reality is that having strongly written information about your company is a real deal, even at prime rates.

I find most writers don’t think about their services through the client’s eyes. Writing is usually part of companies’ marketing budget — and in that context, it’s very affordable compared with many other forms of marketing spend.

So ask for a great rate, and explain why you’ll be worth it. You’ll be surprised how often you find yourself with a wonderful new client who’s happy to have you, and willing to pay you what you deserve.

For more about negotiating rates, see my post for the week on WM Freelance Writing Community – How I Got Paid $300 A Blog.

Get Paid to Write Poetry: 14 Markets for Freelance Writers

Get Paid to Write Poetry: 14 Markets for Freelance Writers

Can you actually get paid to write poetry? Yes. I’ve written poetry for a long list of publications, and ultimately published a book of poetry. It’s not the only way I make a living writing, but submitting poems for money is certainly one of my income streams.

Write for Magazines: 21 Publications That Pay $500+ Per Assignment

Write for Magazines: 21 Publications That Pay $500+ Per Assignment

Get Paid $500+ to Write for Magazines. Makealivingwriting.com

Want to write for magazines?

It’s a great way to make a living writing if you pitch the right publications. How about $500 or more per assignment?

If you’ve been cranking out magazine stories for $50 to $150 a pop, you may be wondering if that’s really even possible. That’s often the going rate for local, regional, or small-circulation magazines.

If you want to write for magazines, and have limited experience, these are great places to get some clips, and earn some money, but it shouldn’t be your last stop.

Many consumer and trade magazines pay $500 or more per assignment. And the pitching process is pretty much the same as smaller pubs:

  • Identify a magazine you want to write for
  • Study the submission guidelines
  • Develop a solid story idea
  • Do a little research and interview a source
  • Write a killer query letter, and pitch your story idea to an editor

If you can do that, you’ve got the chops to get paid well to write for magazines. But you need to know where to look for those $500-plus assignments. Check out these 25 magazines to get started.