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How One Writer Used Smart Outsourcing to Earn 30% More


Freelancers can earn more with outsourcing

A few years ago I made a shocking discovery.

I took a long, hard look at how I was using my time – and I was thoroughly ashamed.

This was the breakdown:

  • Market research on prospective clients: 20%
  • Marketing to prospects (cold-calls, emails, social media, blogging, website): 20%
  • Project research: 40%
  • Writing: 20%

Notice anything amazing about this?

I only spent 20% of my time doing the thing I loved best…the thing I was supposed to be making money from writing. I spent the other 80% preparing to make money (i.e. research and marketing).

Of course, without marketing and research we couldn’t write great copy or get high-paying clients.

But think about this: Your writing is the only thing of any real value, in terms of income generated.

That simple thought led me to a really big idea. An idea that boosted my income by $24,000 a year.

Here’s how it works…

1. Analyze how you spend your time

Spend two weeks noting the time you spend on each task.

Be specific. What kind of marketing are you doing? Cold-calling prospects? Searching for names on LinkedIn? Writing emails? Blogging?

What kind of research are you doing? Are you scouring medical journals, checking company websites, or looking for the specs of a B2B product? Be specific.

2. Decide what you DON’T want to do

Take a look at your list of tasks, and ask three questions:

  1. Which tasks could easily be done by someone else?
  2. Which tasks do you hate the most?
  3. Which tasks must be done by you?

Chances are, a lot of the research can be done by someone else. For instance, searching for prospects’ email addresses with ‘stealthy Googling’-essential, but boring…

Or scouring medical journals for information about a supplement ingredient-essential, but VERY time-consuming…

Truth is, probably 40% of your work can be outsourced. But you want to make sure it’s smart outsourcing.

3. Outsourcing that makes $$ sense

I tried four different companies before I found one I could trust.

I asked for someone fluent in English, with a background in health, and a track record of researching complex issues and writing short, concise summaries. I also asked for a sample of my assistant’s work before signing a contract.

For $400, I got a virtual assistant for two weeks. Her English is perfect, and she has a degree in biology. It’s important to clarify what you’re looking for in a virtual assistant.

She researched ingredients for a supplement I was marketing. She dug up names and emails of prospective clients. Then she sent me a 20-page report.

I had 50 new prospects to call, and enough research to start writing a new sales letter – all without lifting a finger.

The impact on my copywriting business was amazing.

4. Measuring the results

I paid $400 for work that would have taken me two weeks — and I shaved two weeks off an 8-week project.

So instead of my typical $13,000 for an 8-week project, I earned $12,600 for a 6-week project. In other words, the $400 I paid for outsourcing increased my weekly income from $1,625 to $2,100.

That’s an extra $24,700 a year – a 30% increase for me.

Outsourcing to the Third World may not be for everyone-but with some careful research and vetting, I found competent contractors, saved a bundle, and grew my income.

Have you increased your income by outsourcing? Tell us in the comments below.

Nick Daniel is a freelance direct-mail copywriter for alternative health clients including Dr. Sears. You can find his book on Amazon: The Wealthy Health Copywriter

Freelance Business Bootcamp: How to Launch, Earn, and Grow into a Well-Paid Freelancer. By Carol Tice and Neil Tortorella

What is Copywriting? A Modern Definition and How-To Guide

What is Copywriting? A Modern Definition and How-To Guide

What Is Copywriting? The How-To Guide for Freelancers. Makealivingwriting.com

It’s a question so simple, you might think everyone already knows the answer: What is copywriting?

But in my decade-plus helping newbie writers launch their freelance careers, I’ve learned not to assume. People come from all walks of life into freelance writing, and aren’t born knowing the lingo.

When I researched this question, it got even more interesting. Because I disagreed with many of the most popular posts on the topic.

What I have for you isn’t your grandpa’s copywriting definition and description. It’s a rebel’s 21st Century copywriting definition — and a how-to guide on how to break in and do it.

How copywriting evolved

Old copy hacks will tell you copywriting is the art and science of crafting writing that sells.

They’ll tell you writing that overtly sells a product or service is copywriting — and everything else is ‘not copywriting.’

That was once true — but it isn’t any more. Because the Internet changed much of what we once knew about marketing.

I’ve got a new definition of copywriting for you, one I think is more accurate for the 21st Century marketing era we live in now.

Read on to learn what copywriting is today, how to do it — and how you can capitalize on the changes to earn well as a freelance writer.

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