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How to Keep Your Freelance Clients–When Everything Goes to Hell


How to keep your freelance clients when everything goes to hellI’d only been a freelance writer for a couple of months when I scored a regular gig with a large web design firm.

The pay was decent, I loved the assignments, and the editor was a breeze to work with. It seemed like my fledgling career was ready to take flight.

Then my son got sick.

Because of a chronic medical condition, we need to check on him every two hours at night when he’s ill. My husband couldn’t cover, so I was on duty for the entire ordeal. All alone. Seven Days. No sleep.

Of course, this was when my client called with an emergency assignment.

The previous writer had flaked, and he needed me to step in and write two pages of automotive content ASAP. Against all logic, I took the job.

Unfortunately, my fatigue got the best of me, and I screwed up hard. My writing was garbled, and I made mistakes that could have led to a lawsuit.

To say my editor was pissed would be an understatement. I was on the way out the door.

I turned to the Freelance Writers Den community for advice on what to do, and how I could save what I felt was a floundering career. I got some great tips and loads of supportive sympathy. I came up with a plan to win back my client’s trust.

Here’s how it went:

I owned it

I spoke to my editor, acknowledged the tough spot I’d put him in, and apologized. My fatigue was understandable, and being fuzzy brained was excusable, but being sloppy wasn’t.

I asked for another chance

My body of work with this client was good, and I didn’t have a reputation for being completely boneheaded so, he grudgingly gave me another shot.

I worked hard

I valued this client, not only for the work he sent my way, but also for the patience he had shown an untried writer. I worked hard to earn back his confidence by continually doing my best.

It took a good two weeks to get my editor to relax and trust that I wasn’t going to drop the ball again. He was sending me short, light work at first, so this was 15-20 assignments total before he was done emailing about every comment and fact.

I learned

I took the experience and used it to streamline my projects so that this kind of mistake wouldn’t happen again.

The easiest (and most obvious) lesson I learned was to write one article at a time. No more hopping back and forth from assignment to assignment!

I also got organized. My client is a large ad firm, so I’m writing for multiple businesses. Each one has their own specific way of doing things. It can get confusing. I keep binders for each business with notes about past assignments and examples of copy that has worked well.

Finally, I started running multiple computer screens so I can write, research, and see the requirements for the assignment simultaneously. Seriously, it looks like NORAD in my office. A secondary monitor and cable cost me $20 at Goodwill.

This is especially helpful when it comes to making sure I’m putting keywords where they need to be. SEO is still important for online copy.

When I don’t have access to enough screens, I use post-it notes to remind me of the assignment’s parameters.

I forgave myself

No matter how careful you are, it’s impossible to be perfect. I hated myself and lamented my incompetence for a good two days. Then I got over myself and got back to work.

In the end, things worked out. My client was impressed by my dedication and work ethic and has since sent me assignments that are more lucrative, making him my top source of income.

I learned a lot from the experience, including my own limits and when to set boundaries with freelance clients. I’m sure that in the years to come, I’ll stumble again, but with the lessons I’ve learned, and the support of my writing community, I think I’ll be fine.

Have you ever royally screwed up a gig? Tell us how you recovered in the comments below.

Patricia Willis is a full-time freelance writer based in Washington State. She specializes in web content and translating geek-speak into English. Follow her on Twitter @willispl.

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What is Copywriting? A Modern Definition and How-To Guide

What is Copywriting? A Modern Definition and How-To Guide

What Is Copywriting? The How-To Guide for Freelancers. Makealivingwriting.com

It’s a question so simple, you might think everyone already knows the answer: What is copywriting?

But in my decade-plus helping newbie writers launch their freelance careers, I’ve learned not to assume. People come from all walks of life into freelance writing, and aren’t born knowing the lingo.

When I researched this question, it got even more interesting. Because I disagreed with many of the most popular posts on the topic.

What I have for you isn’t your grandpa’s copywriting definition and description. It’s a rebel’s 21st Century copywriting definition — and a how-to guide on how to break in and do it.

How copywriting evolved

Old copy hacks will tell you copywriting is the art and science of crafting writing that sells.

They’ll tell you writing that overtly sells a product or service is copywriting — and everything else is ‘not copywriting.’

That was once true — but it isn’t any more. Because the Internet changed much of what we once knew about marketing.

I’ve got a new definition of copywriting for you, one I think is more accurate for the 21st Century marketing era we live in now.

Read on to learn what copywriting is today, how to do it — and how you can capitalize on the changes to earn well as a freelance writer.

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