For Freelance Writers, The Recession is Over — So Start Your Marketing Engines

Carol Tice

The Time to Market Your Writing is NowI hate to get cranky on everybody, but I’ve had it with the whining about  how hard it is to find good-paying freelance writing assignments in this terrible, down economy. The fact is, there are a lot of signs of recovery out there. A couple of them:

Retail sales have been rising for several months now.

I’ve had about 10 really solid leads turn up in the past two weeks, way more than I’ve been seeing in recent months. My own personal economic-recovery indicator.

Do you know the first things that happen at the beginning of a recovery?

  • Savvy companies start to ramp up their marketing — a recent FedEx study showed 42 percent of small businesses said they were contemplating increasing their marketing budgets. FORTY-TWO PERCENT! Know how many small businesses there are in the U.S.? Oh, more than 20 MILLION.
  • Magazines begin selling more ads and adding pages or expanding their number of annual issues.
  • New magazines are born — I counted six of them in just one week in my recent Wooden Horse newsletter.

My point: It’s time to stop using the recession as your excuse for not earning.

There’s plenty of writing work out there right now, and there’s going to be more. You can get in on the start of this up-trend, or you can be one of the last to jump on the bandwagon. Put it out there now, because the universe is starting to respond.

I got an email out of the blue this week from a Fortune 500 corporation looking to start a new e-newsletter for its customers. I would bet that this sort of thinking is taking place at many, many big companies right now. They all want to be first in line to get their share of the recovery. And they’re going to need skilled writers to help them achieve that goal.

It seems like twice a week now, I’m talking to some small business person who needs social media explained to them. They’ve heard they need a blog or articles on their site, but they have no idea how they promote that online and use it to drive traffic. The opportunity in this niche alone — presenting complete social-media proposals that include promotion and blogging or article-writing — is huge.

I speak from experience, since 2009 was my best-earning year ever — you can defy the downturn. And now, it’s not even as much of a downturn anymore!

So it’s time to stop moaning about low-paying content sites that rip you off, rear up on your hind legs, and start marketing your writing business. Send queries. Meet prospects. Use LinkedIn or Biznik. Put up a billboard. Whatever’s your speed.

You’re out of excuses, so get out there and find clients who’re willing to pay you a living wage. More and more of them are out there every day, now that the economy is finally thawing.

Later this week, on this blog and on WM Freelance Writing Connection, I’ll be talking about a couple of specific niche opportunities for you to think about as you make your marketing plan for growing your business in 2010.

What will you do to capitalize on the recovery? Leave a comment and let us know your strategy.

Photo via Flickr user psd

8 Comments

  1. Stacey Abler

    I agree as well. I think the first step is just to commit to do something. It is much easier to make additional cold calls (or emails) once the first one is complete. You just have to start!

  2. Kimberly

    This is the pep talk many of us need right now, Carol. I’ve been pushing myself to market more because I’ve noticed over the past two years as a freelancer that my business typically slows between May and August. This year I decided to ramp up my efforts and I’m busier than ever. I’m working on hitting my local market harder this summer as well. People still need professional writers and marketing experts regardless of the economy.

    • Carol Tice

      Right on, Kimberly! Love your proactive attitude.

      I have yet to read about someone who made a commitment to do cold calling where they didn’t end up with at least one new client. I actually read a great tip on the Well-Fed Writer the other day — drive through your nearest industrial park and write down all the company names — research, and pitch them. We can actually help determine how much work we have by getting out there and marketing our writing.

  3. Carol Tice

    Hi Matt —

    Interesting question about the longtime freelancers vs recession-compulsory freelancing…will think on that. But I definitely think there’s like an epidemic of low self-esteem in the writer community that I wish there was a vaccination for!

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