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How to Convince Prospects You’re a Pro Writer

Carol Tice

How to convince clients you're a professional freelance writer. Makealivingwriting.comDo you worry that you don’t come across as a professional writer — that prospects can smell you’re new here?

We’ve been talking about this lately on the Freelance Writers Den.

It seems that when writers are afraid of being revealed as a greenhorn, they tend to clam up.

But that’s exactly the wrong thing to do.

Seasoned pro writers ask loads of questions before they get started on a project. Here are a few questions that didn’t get asked by me and my writer friends recently that led to grief:

  • What’s the deadline?
  • What sort of sources would you like to see in this story?
  • What’s the most important message you want to communicate in this piece?
  • Who is the audience for this piece?
  • Were you wanting a light rewrite of this, or a complete overhaul?
  • How many Web pages will I need to write?
  • What’s your budget for this project?

If you hired a plumber, you wouldn’t expect him to start laying pipe around your house without some pretty detailed instructions about exactly what you wanted done, when you needed it done by, and what you could pay, right?

As a freelance writer, you’re a contractor, too.

So ask questions.

If you get halfway into the project and have more questions, ask them, too. Editors will not bite. They’ll actually respect you for being up-front with your concerns.

Professional writers learn to present themselves professionally by…you guessed it…asking lots of questions!

Questions prevent train wrecks, where you turn in something so far off the mark it gets killed, or the client never wants to work with you again.

One more key thing to know:

Pros make mistakes, too.

If you’ve had an assignment go south on you and end badly, know that it’s happened to every writer out there.

Not every client turns out to be a fit. Some turn out to be certifiable and impossible to please. Sometimes, it doesn’t work out, and it’s not your fault.

Sometimes, it is your fault.

Once, I committed an atrocious error in a story about a major retailer. I was totally devastated. Then my editor said, “You know, I think you’ve written 500 articles for this paper since you came here. One of them had a big problem. That’s a pretty good track record.”

We’re not doing brain surgery. Nobody died from your mistake (hopefully!). You will often be forgiven. And in any case, no one mistake is likely to spell the end of your freelance writing career.

I actually had a situation recently where the first article I wrote for one Fortune 500 client was thrown away, and we started over with a new topic. I was mortified.

But they kept working with me.

There’s nothing to do but your best. Forgive yourself when you screw up.

And ask more questions next time.

Ever gotten in trouble because you didn’t ask a question? Leave a comment and tell us what happened.

Join my freelance writer community. Makealivingwriting.com

What is Copywriting? A Modern Definition and How-To Guide

What is Copywriting? A Modern Definition and How-To Guide

What Is Copywriting? The How-To Guide for Freelancers. Makealivingwriting.com

It’s a question so simple, you might think everyone already knows the answer: What is copywriting?

But in my decade-plus helping newbie writers launch their freelance careers, I’ve learned not to assume. People come from all walks of life into freelance writing, and aren’t born knowing the lingo.

When I researched this question, it got even more interesting. Because I disagreed with many of the most popular posts on the topic.

What I have for you isn’t your grandpa’s copywriting definition and description. It’s a rebel’s 21st Century copywriting definition — and a how-to guide on how to break in and do it.

How copywriting evolved

Old copy hacks will tell you copywriting is the art and science of crafting writing that sells.

They’ll tell you writing that overtly sells a product or service is copywriting — and everything else is ‘not copywriting.’

That was once true — but it isn’t any more. Because the Internet changed much of what we once knew about marketing.

I’ve got a new definition of copywriting for you, one I think is more accurate for the 21st Century marketing era we live in now.

Read on to learn what copywriting is today, how to do it — and how you can capitalize on the changes to earn well as a freelance writer.

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