5 Essential Facebook Tricks for Freelance Writers - Make a Living Writing

5 Essential Facebook Tricks for Freelance Writers

Carol Tice | 16 Comments

5 Essential Facebook Tricks for Freelance Writers. Makealivingwriting.com

By Alicia Rittenhouse

You have heard the buzz surrounding Facebook Pages and Facebook custom landing pages, but are you confused with what you should include as a writer? First off, you should have a Facebook fan page. Then, you should have at least the following on your page:

1. Complete About Section – This is often an overlooked area, believe it or not. You can add this in a matter of minutes. You don’t want someone to land on your feed page, click on your About section out of interest to know exactly who you are and what you do, and have it be blank. What does that say about you — especially as a writer!

Your About Section should have:

  • Bio or About Summary – The who, what, where, and whatever important information about your company
  • Contact information and/or consultation scheduling link
  • All of your websites and blogs with links

2. Opt-In Form and Pink Spoon – This is another way to capture email addresses and build your list besides on your website. If your Facebook Page disappears for some strange reason (remember Facebook owns your page), your emails are the only way to contact your peeps to let them know.  If you do not collect email addresses, you have no way to contact them. Those contacts are just gone.

Your “pink spoon” is an incentive that encourages people to sign up and lets visitors sample your writing and style. A pink spoon is generally a FREE ebook, audio or informational product that you give your visitor in exchange for their email signup on the web form. You want to make sure that you include a signup form with a pink spoon on your Facebook page and your website. This is uber important!!

There are applications out there that will help you create a custom landing page.  For DIY apps, my favorite is Wildfire, but here are a couple others that you can check out TabSite, IWIPA,  Hubze, or Lujure. Or you can hire someone to create a customized one for you.

[Editor’s Note 11/2016: Because the internet changes rapidly and this post was written 5 years ago, some of these apps are no longer in service.]

3. Video – Make sure to include any videos you have on your landing page AND the video section of your Facebook Page. Your readers love you for your writing, but video gives them a 3-D view of who you are as a person and business owner. Your personality and passion for what you do as a writer will shine through on the videos.

4. RSS Feed – Import your RSS feed into your page via your Notes or NetworkedBlogs. Networked Blogs is an application that will auto post your blogs and give you the ability to create a page with your archives. This is simple and gives your blog posts the added exposure that they need. It is hard to keep consistent with posting your blog posts over to Facebook by hand, so make sure they are receiving maximum exposure.

5. Links to Your Other Social Networks — Have your potential customers feel like they can reach out to you on the various social networks. Make sure to include links to your Twitter Page, LinkedIn Profile, and wherever else you may have profiles at. Remember to only include those you are active on. You do not want someone going to a social network to connect with you when your last post was four months ago!

Another suggestion that will allow for you to send people to one place is to create an About.me page. This is a customized landing page that allows you to connect all of your social hangout spots with a bio and an image.

What have you included on your Facebook Page? Share your Facebook Page below, and we’ll check it out.

Alicia Rittenhouse teaches entrepreneurs to become tech savvy in their business and use social media to grow their online presence.   To receive her easy-peasy social media tips, click here.

In honor of Alicia’s guest post, I’m donating $50 to InvisiblePeople.tv.

16 comments on “5 Essential Facebook Tricks for Freelance Writers

  1. Mary Jones on

    I am doing a facebook presentation next week for a writers group, so this was helpful. This is also relevant to many other industries. One thing I might add is to search out apps to include on your fan page that would help promote your books (if you have published books). For example, you can set up a store front as a tab on your fan page by using Payvment (the app). Just be careful not to come across as “sales-ey” to your fans – they may get turned off. Content is key! ..Provide good, rlevant info to your fans on a regular basis. Good luck!

    • Carol Tice on

      Ooh, thanks for news about that plug-in. I know I’m not doing nearly enough yet with my Facebook fan page for this blog — that’s a great suggestion.

  2. Nikki on

    I followed everything that was said in this article. I am currently looking over my about.me page (about.me/blogsbynikki)

    Thank you for such an informative article.


  3. Demian Farnworth on

    Egads, FB personal profile and fan page? Do I have to keep the two separate? Seriously, what are the advantages? I’m curious if there is any measurable value. Thanks Carol.

    • Carol Tice on

      Hi Demian —

      I do have both…my personal stuff I use to hang out with friends in my neighborhood, while my fan page relates to my blog and my business. Maybe for some they could be one and the same, but that didn’t work well for me.

  4. Richard on

    The most important thing is having a nice picture of you and also commenting other´s people statuses but not just 🙂 but added value.

  5. Brandon Yanofsky on

    Hey Alicia,

    I actually don’t even have a Facebook page for my blog yet.

    I know, horrible.

    Im hoping to get on it soon and these tips will definitely help me out. I’ve created Facebook pages for my clients and ive seen all these tips work wonderfully.


    • Carol Tice on

      Don’t feel bad, I have one but it’s still pretty rudimentary. I asked Alicia to come on in part so I can get some tips on how to get going creating email capture on my page.

      Look forward to chatting with you live at noon PST today for the Freelance Writer’s Free-for-All!

  6. Leah Whitehorse on

    Thanks for this. The ‘pink-spoon’ tip is excellent. I really must sort out a newsletter. I was discussing with other bloggers recently how Facebook isn’t really a substitute for a list although it appears I have been thinking of it in the same way. It isn’t. People get distracted on FB and don’t always read the page every day, even if they are a fan. That said, it is a terrific way to reach out to people and let them know you’re there.
    I’m really happy my FB page is growing members but I hadn’t considered what happens if Facebook lost my page! Thank you for prompting me to think about it!http://www.facebook.com/LuaAstrology

  7. Karen on

    Just what I needed. I’ve been putting off creating a facebook fan page because it seems complicated – yet another social media task that takes me away from actually writing! The question ‘Do you have a facebook fan page?’ is actually on the FAQ page of my website with the answer ‘Not yet’. Will bookmark this and set aside some time to get it set up.

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