How to Be Original: 18 Ideas to Jump-Start Your Creativity

Carol Tice

How to Be Original: 18 Tips for Writers. Makealivingwriting.comDo you feel like everything has already been said? That it’s impossible to be original, in an age where everyone has instant access to everything?

Well, I disagree.

Fresh, original writers and bloggers emerge every day. Each of us is an utterly unique human being.

Yet originality remains a struggle for many writers. Here’s a typical comment I recently got on one of my blog posts:

“I run a blog and I’ve been trying to be original in my content. The more I try, the more I get less original.

“What’s your advice on this?” –Ifeanyi

When you feel like you have nothing fresh to contribute, it’s time to take a step back and shake up your creative process.

I put together this list of 18 originality-enhancing ideas because in Hebrew, the word for life, chai, has the numerical value of 18. Pump some new life into your writing with these!

1. Stop reading your competitors

If you spend hours each day reading competing bloggers in your niche, it’s time to take a break. This is one of the top habits that can make you feel intimidated, overwhelmed, and like there can’t possibly be anything you can add.

Yes, you want to know what’s out there…but for now, tune it out. Focus on what you know, and write from it.

2. Ask “What’s missing?”

While you were reading all those other writers in your space, did you ever find yourself with unanswered questions? Ever wonder what would happen next in that trend? Or what the effect of a new development or emerging problem might have on that topic?

In every story, there are holes. Find them, and you have a new idea that spins the topic forward. For instance, in the world of freelance-writing blogging, I found no one was doing exposés — so I write exposés. They’re among the most popular posts I’ve done.

3. Listen to your heart

You are a one-of-a-kind person, with your own emotions, passions, and desires. Make a list of what makes you:

  • Sad
  • Happy
  • Angry

Think about how you can use these as drivers of posts that by definition will be unique. Let your anger or your pain inform your word choices, your topic choices. When you follow your heart, you’re bound to create something new, since only you have your feelings.

For me personally, learning about super-low rates content mills paid writers was a watershed moment in my writing career. The rage I felt at that writer exploitation drove the creation of what is now a $500,000-a-year business.

So speak out. Seek to right a wrong. Take your joy and spread it around. Great things can happen.

4. Listen to your gut

Sometimes, when you read an article, do you get a feeling in your gut that it’s all bull?

Listen to that feeling, and pursue justice. If someone’s throwing baloney, call them out on it. Be contrarian. Disagree with the conventional wisdom.

Stake out your own point of view about what’s going on in your industry or topic, and you’re instantly original. You also get yourself mentioned in the same breath with a well-known pop-culture icon or topic, which can really help you get instant attention.

5. Draw from other media

Instead of reading blog posts all day as you try to create your original blog posts, go to a play. See a movie. Go to an art museum.

When nothing creative is coming out, it often means you’re not getting enough creative input. If you feel boxed in by the written word, it may be time to branch out.

Another approach: If you also sing, or are a designer, or cartoonist, bring it together with what you do as a writer. Two people I love who create a fresh approach by adding their cartooning to their writing are Sean D’Souza and Mars Dorian. I’ve personally sung songs on podcasts to inspire my readers, drawing on my years as a singer-songwriter.

6. Collaborate

Do you think writing must be a lonely thing you do in a garret? Let me disabuse you of that notion! Writing can be a collaborative activity — and a lot of innovation and vitality can arise from that collaborative process. If you feel like your creative batteries are low, it’s a great time to co-write something.

I can tell you teaming up with The Renegade Writer’s Linda Formichelli for some of my e-books and courses made for radically more well-rounded and unique material — because it incorporated two writers’ points of view, and the two of us have had quite different writing careers. And watching how Sean Platt and Johnny B Truant collaborate on their novels reminds me that two writing heads put together can crank out an amazing amount of great (and funny!) stuff.

7. Travel

I’m not saying you need to turn into a travel writer here — instead, travel for the exposure to other cultures, customs, sights, sounds, and ideas. It’ll shake up what you do!

Think of what Paul Simon sounded like…before he went to South Africa and listened to Ladysmith Black Mombazo, and found something that connected to his roots in doo-wop in a new way. That experience rejuvenated his career, creating a fresh sound for him.

Every language has a cadence to it, and a way of putting things. Get a new slant, and you may bring a fresh approach to your writing.

Sometimes, just going for a half-hour walk, or moving your office to a different room of the house will give you a new outlook — try it! I became super-productive when I moved to a co-working spot for a couple summers.

8. Mix and match

Take hip-hop, and cross it with the tumultuous-yet-formal era of the 1700s. Who would think of that? Only Lin-Manuel Miranda, creator of the super-smash-hit, multi-Tony-award-winning musical Hamilton. He throws out many conventions, casting actors of color as well-known historical white figures, for one.

And people can’t stop raving about it. Mashups of different cultures and styles can produce highly engaging material. Obviously, hip-hop isn’t new, and neither is the Revolutionary War. But put them together, and you get something that stops people in their tracks, and makes them think. Speaking of that:

9. Ignore the naysayers

Think your concept or novel idea or writing style is too far-out, and no one will ‘get’ you? In a video at the Tonys, president Barack Obama related how laughable they found the idea of a musical about our nation’s first tax collector, when Miranda presented an excerpt as a work-in-progress at a White House poetry jam. Now, you can hardly get a ticket to this show on Broadway.

One of the most important things an original writer needs is an inner belief that what they are doing has value. If you think you’ve got something, don’t let any negative exterior feedback stop you from pursuing it…or the next great novel, or musical, or song, or investigative piece of reporting, might never be written.

10. Talk to live humans

How long have you been writing off the top of your head? If it feels stale, it’s time to find people to interview. In my Pitch Clinic class, it’s amazing how many pitches we see that have clearly been written in a vacuum, with no input from an expert or even a ‘real person’ source who’s been affected by this issue.

The result is usually something dull. If you have a fear of interviewing, practice on a friend. Then, start finding people to talk to. You’ll be amazed at how much interesting new information you turn up, and your posts will have a slant that hasn’t been seen before.

11. Collect and compare styles

A technical way to attack the problem of developing a unique style is study people who have one. What are they doing that makes their style so refreshing?

For instance, I’m currently reading the Pulitzer-winning book The Sympathizer by Viet Thanh Nguyen. His story is interesting…but his style just knocks me out! He throws $10 words around (the way I’m always telling people you shouldn’t because you’ll lose too many readers), and hardly a sentence goes by without a funny descriptor.

Read that back to back with, say, The Shipping News (a book where I read each sentence twice, once for plot and once to marvel at its construction). Maybe read The Fault in Our Stars next. Compare and contrast. Then think about your voice, or your character’s voice…and make them crackle.

12. Turn to your idols

Who did you worship as a kid? Are there long-ago giants of your industry who you love to study? If so, use them as fodder for posts that have a time-bending twist.

One blogger who’s always going to the past for fresh post ideas is Brian Clark, who likes to unpack lessons from old-time advertising greats such as David Ogilvy.

13. Write your ass off

How hard do you work at your writing? There’s one sure-fire way to forge a unique voice in writing, and that’s to write a crap-ton. Eventually, your style begins to emerge.

Writing less because you feel sad about how unoriginal you are will not solve this problem. Instead, write something — a letter to your mom, a journal entry — every day.

14. Draft quickly, rewrite slowly

Great writing, as we all know, is really elaborate rewriting. Stop overthinking your first draft — just spit it out.

Then, prepare to work on it like you’re carving a sculpture out of marble. Good writing is not less work than that! Keep chiseling and trimming and sanding and polishing, until you’ve revealed your truth, until you hear the cadence of what you want to say. Until your character comes alive.

15. Copy and substitute

Do you have favorite authors? Try copying out some of your favorite passages by hand (not kidding!).

Then, rewrite them the way you would write it. Target adjectives and choose new ones. Shorten some sections, lengthen others. See how it changes the feel? Next, apply this to a draft of your own writing. Sometimes, it’s easier to play around with someone else’s writing, and it can form a bridge to becoming more open with your own writing.

16. Get critiqued

I began my career voluntarily heading to Hollywood Boulevard once each week to have my songs shredded by my songwriter group. I can’t recommend this enough! I completely got over the idea that anything I wrote was set in stone, or was done and couldn’t be improved. And all that rewriting really helped my personal style emerge.

When someone gave me a piece of feedback that really felt wrong, I knew there was something personal to that — something I needed to keep.

Find a mentor or a peer group, and seek feedback constantly. Stop thinking of your words as precious children. Keep asking questions, rewriting, and learning from others how you can make it better.

17. Pull from your life

Where you’ve been and what you’ve done are unique elements you bring to your writing, that no one else can duplicate. For instance, Liz Strauss‘s background in teaching helped her develop her super-concise, yet friendly and accessible blog style.

18. Become self-competitive

One of the most powerful tools that helped me develop my writing voice was to focus inward, and only compete with myself. Each piece I wrote, I wanted it to be better than what I wrote last week.

That self-improvement program can drive a lot of creativity.

Be an original

There’s no point recycling what you’ve already seen 100 times online. Dig a little deeper, and bring out what you’ve got to say that no one else has said. Bring your light — the world is waiting for it.

What’s helped you be an original writer? Share your tips in the comments.

Pro Writing Secrets... 13 Ways to Get the Writing Done Faster! Get the E-book



  1. Boon Ong

    Interesting and workable.

    Nothing is impossible to get the idea out of our head.

    Thanks for sharing, never fail to valuable information. =)

  2. Joan Margau

    All this time spent knocking myself out to be like everyone else – now I can go back to being an original doer and thinker and make it happen.

    • Carol Tice

      Whyever would you be trying to be like everyone else? Also, everyone is different, so what would that even look like?

      Being an original, fresh voice is the way to go. That’s Jeff Goins’ whole success – he really brought something that was missing from the blogosphere. I remember looking at his blog when it was first nominated for Top 10 Blogs for Writers and instantly going, “Oh heck, this guy is going places.”

      You could just see it from the special way he connected with his audience. At the time, he still had a day job and his wife was working as well…he’s written himself a whole new story since then, by bringing something that’s authentically HIM, that’s coming from his life as a Christian writer and nonprofit worker, and a young/old-soul. 😉 That’s always a combo our culture loves.

      • Cecilia simonelli

        love your advice, I just started writing letters to the editor, and opinion columns, and when I write about a topic I feel passionate about, I feel like I’m on fire! I got an email the very next day after I sent my letter in that it would be published this week. I am beyond excited!

      • Joan Margau

        Carol, you always mirror-reflect the correct perspective back to me. Thank you. 🙂

    • Katherine Swarts

      Joan, I think you have a great opening comment here for a future post!

      • Joan Margau

        Katherine,thank you I didn’t think of this until you suggested it.

  3. Deena

    Hi, Carol. I love this post. So many great ideas, and so many wonderful examples. Thank you!

  4. Pat

    Hi. I study creativity like nobody else. When I do anything I am always looking what’s positive. In all of my study I came to the conclusion that being positive is the best lesson you can learn.

    So Carol, the best part of this article, though the others are really good advice, is “Take your joy and spread it around.” If you take away anything from this article, it’s that.

    Thanks for the smiles.

    • Carol Tice

      You’re welcome. You know, in this time where people are massacring people for being gay…for being Jews…let’s just bring light. Each of us is so beautiful and unique. I think it’s sad the way so many writers are stuck in insecurity, instead of realizing there is NO ONE ELSE on Earth who could write it just the way they can. 😉

  5. Arfa

    Hi Carol. I always read your posts as it gives valuable information and the useful tips. It will work for my new blog too. Thankyou! Arfa

  6. Sophia

    I love the copy and substitute idea. I’ve been copying out passages from Terry Pratchett and other writers I admire to get a better sense of the way their work flows but I never thought about playing around with it.

  7. Barb

    Thank you for this post, Carol! Eighteen methods seemed audacious when I first read the headline, and you totally nailed it. I love the mix of your personal story with the stories of people and writing you admire. Very useful.

  8. Audrey Pena

    Oh my gosh. Thank you so much for this well timed, very relatable post. If you only knew how much I needed that kick in the pants. Lol. Reaching out with a big ‘ol virtual hug for you.

    • Carol Tice

      Thanks — I can actually use it, we’re moving after 20 years and it is total insanity around here.

      Can’t wait to see what original writing you’ve got to share with the world. 😉

  9. DKendra Francesco

    ** Just when I’m about to give up because I’m (still) fearful of criticism, you tell us to actively go look for it.
    ** Just when I’m sure the message I want to get through might get lost in an opposing (and possibly louder) POV, you tell us to listen to our hearts.
    ** Just when I’m holding back from calling out someone or some brand, you tell us to go ahead with it.

    Thank you.

    • Carol Tice

      The question is…what are you fearful…OF? What’s the worst that could happen? Boo, some people don’t like you, or what you wrote.

      For perspective, maybe you’d like to see the rotisserie spit I was put on for this Forbes post analyzing Chick-Fil-A’s social media skills (in which, by the way, I’m not even guilty of what I’m charged with, but that won’t stop the haters):

      I can tell you some people don’t like me. They think I’m a scam. They think I make stuff up, about how you can earn real money writing.

      Any time you step out of your door and open your mouth, SOMEBODY won’t like it. You can stop fearing it, start expecting it…and move forward. 😉

      Glad I could help!

      • DKendra Francesco

        Wow… just wow. They missed your point so completely.

        LOL I’ll go post what I was so afraid to post!

        • Carol Tice

          Yeah…that happens. Then, we just breathe and move on. Doin’ ma best…

  10. Jabal

    Hi Carol,

    I’ve just started blogging and your post is more than what I needed. Thanks. I’ve tried to keep my posts as original as I could, though I end up taking a lot of time between posts, which I think is not the right strategy for someone just starting out. How can I keep my post original yet have a faster turn around time?

    • Carol Tice

      More brainstorming and more planning — I have my topics planned weeks in advance to make sure I get the number I want published. My webmaster team told me they’ve never seen anyone with as big an idea file as I have. 😉

      I try to write a draft right when I get the idea, or at least take some notes if I don’t have time. Then when I come back, the post is at least outlined or partly done already.

  11. Elvis Michael

    Awesome stuff, Carol.
    This may be a tad unrelated (maybe, maybe not?) but I also rely on different post formats to diversify my content and bring some originality. For example:

    – Survey your readers and newsletter subscribers – these guys will always have something new and original for ya!

    – Embed a YouTube video about a niche topic, then analyze it/break it down.

    – Do the occasional roundup post about anything, such as the top posts around my niche. This is also a great way to build relationships.

    – Post the occasional news, such as “This week in…” (social media, WordPress, freelance writing, or whatever your niche may be).

    Enjoy your day 🙂

    • Carol Tice

      Great point, Elvis — I try to have a variety between freelance writing, blogging, and self-publishing topics, and definitely on post lengths and types. I also scan my headlines to see if THEY reflect variety…can’t have them all starting with “How To…”

  12. June

    This post will be useful indeed for reference. I’m trying to break into the freelance writing market and doing research now. One of my worries is that there’s so many posts out there which are hashing on the same topic, so what can I add further. P/s: this is my first post on this blog after reading for about a week. Really loving the gems here. It’s like walking into a candy store. Feels overwhelming too. Lol.

    • Carol Tice

      Hi June — glad you found my blog!

      In my Freelance Writers Den community, we have a Story Idea Lab recording that talks about how to prospect new ideas, find trends, and develop new angles — probably would help you.

      And yes…I’ve had people tell me they read through the whole 800-post backlog here, like it’s a novel! With 800+ posts, it’s become a real treasure-trove. I recommend using the categories in the sidebar to navigate themed topics to keep it organized. 😉

  13. Philip Verghese Ariel

    Hi Carol,
    What a joy to be here again after a while.
    Today I am here via your tweet about this post.
    Indeed a timely piece to me, as I was struggling in some the areas in my writing journey. I could pick a great lot lessons from this amazing post!
    Let me put it this way: An Amazing Guide to Create Wonderful And Unique Pieces!
    Thank you so much for sharing this in a systematic way,
    I love the way you concluded it!
    YES, YES, YES. “Be an original”

    There’s no point recycling what you’ve already seen 100 times online. Dig a little deeper, and bring out what you’ve got to say that no one else has said. Bring your light — the world is waiting for it.”
    Keep sharing
    Have a wonderful and profitable week ahead.
    Hey, Carol, I just curated this on the pages of Inbound dot Org

    • Carol Tice

      Thanks for sharing it, Phil! I have friends who’re big into Inbound and Kingged and a million other resharing places like that. It’s a world I know I need to learn more about…

  14. Kate

    Thank you for these tips!

  15. Dana Ricciardi

    Another great post, Carol.

    I’ve been guilty for too long of dissecting other people’s content, until I finally realized I just had to write based on what felt natural to me.

    It’s one thing to look to other people’s writing for ideas and inspiration, but we can’t let it paralyze us from doing it ourselves and using our own voice.

    • Carol Tice

      Well, that’s why I have a range of ideas here — for some of us, we spend too much time analyzing others and too little writing. For others, we can’t get out of our own heads and could benefit from looking at what others are doing. 😉

  16. Jessica Devenyns

    I really appreciated this perspective. Sometimes it’s really hard, so it’s nice to have someone affirm that!

  17. Udunma

    I am a new first here, infact, this is my first time here and must say that i learnt alot from just this article.I am very interested in writing as a freelancer, mainly to write about many concerns that will help someone, but I dont know where to start, how to begin . Please, do I have to have just a particular niche to write on, can I write about all I have come to me? Must I have articles written down before posting and doing guest post? Do I need a blog or website before starting? Thanks

    • Carol Tice

      Hi Udunma — welcome to my blog! Let me take these questions one at a time:

      Please, do I have to have just a particular niche to write on, can I write about all I have come to me?

      You can write on a variety of topics or have more than one niche — I have about nine of them at this point! BUT…specializing in a particular area will help you earn more, build authority, and enable you to research and write faster. I don’t know what sort of ‘many concerns that will help someone’ you have in mind…but the big thing to know is that most good-paying freelance work isn’t about your opinion or a personal essay. The bulk of the money is in writing for businesses, and in reported articles for publications, where your opinion is not part of the story and you interview experts.

      Must I have articles written down before posting and doing guest post?

      Not before you pitch — in fact, writing a query about your idea is a better way to go. Many editors dislike pre-written articles, though some blogs will accept prewritten posts. I personally don’t accept anything prewritten — you can only get on my blog by pitching me and getting an assignment from me. I think that’s more the norm.

      Do I need a blog or website before starting?

      No, but it’ll help. You don’t have to blog, especially if blogging isn’t the type of writing you’re looking to do primarily, but having a writer website will really help you appear more professional to prospective writing clients.

      Hope this helps!

  18. Myra Yadav

    Those are such helpful points Carol, so Banff on. The very first one was such an eye opener. It seems like the first thing we do when given a topic is Google it! I think we should note down points from our own mind first, map an outline of sorts, maybe even create a rough draft, and then proceed to research.

  19. Heidi Mull

    I can definitely vouch for the “stop reading your competitors” one! I find I often need to actively avoid doing any googling until after I’ve completed a first draft and even gone through a few revisions. Then research can yield great quotes, resources to link to, fact-checking, and fresh ideas to edit towards. But googling first? Heck, next thing I know I’ve spent the past 5 hours reading and got nothing done.

    OR if I need to do googling…I only read the worst ones on the subject I can find until I get that feeling someone’s gotta write something better, it may as well be me!

    And thanks, Carol, for the tip about how critiquing helped your personal style emerge. I’m currently about to share a piece with a group of folks who I know will call me out on the slightest inaccuracy or important omission, and I don’t tend to take criticism well. But I’m determined to learn, and the way you’ve presented it positively really helps my mindset.

    • Carol Tice

      I think learning to take criticism with an open mind is one of the best skills a writer can acquire.

      I was taught to bring a trash can when you get feedback. If something resonates for you and makes sense, you use it. If it doesn’t fit — into the trash it goes. Just because someone offers a criticism doesn’t mean you have to accept it (or be crushed by it).

      You get a sense for whose feedback is worth listening to pretty quickly — and the stuff you don’t want to change is often at the core of your passion, your style for how you write. So it can help you see what the critical gist is of what and how you write that you want to stick with. 😉

  20. Aditya

    Hey Carol!
    Just wanted to say that I loved your post.. You attracted me, a first-timer to this blog!
    I wanted to ask, is it legal for a person of sixteen years, to write such type of paying blogs? You see, my friend’s son writes very well, and he wanted to write to earn. Some of his essays are damn interesting and I would like to encourage him.. If there is any solution to this, could you pleaaase reply?
    A curious reader…

    • Carol Tice

      I’m not a legal expert, and what countries both parties are in may play into it…but I’m unaware of why it would matter that he’s 16.

  21. sayli

    How do I start blog writing?
    On which website do I need to register or I start writing?
    Can anyone please guide me?

    • Carol Tice

      Sayli, there are loads of places to launch a blog, including free sites — just Google that and you’ll see. Free blogs don’t tend to be a great platform for building a freelance writing career, but they can be a place to start experimenting and working on your writing style.

Related Posts

LinkedIn Round-Up

LinkedIn Round-Up

Successful freelancers use LinkedIn daily. After all, it's the only social media where it's socially acceptable to talk about work. In honor of our upcoming bootcamp, LinkedIn Profile Mastery, we wanted to give you a round-up of all our posts on the topic of LinkedIn....

9 Journalist Interview Tips from a Successful Freelance Writer

9 Journalist Interview Tips from a Successful Freelance Writer

Have you been struggling to interview sources for your freelance articles? Then these 9 interview tips are for you. These journalist interview tips will help boost your interviewing confidence and make you better prepared to take your freelance article to the next...