Category: LOI

Free Review: Here’s a Chance to Buff Up Your Pitch Letter

Free Review: Here’s a Chance to Buff Up Your Pitch Letter

Offer: Help to Buff Up Your Pitch Letter. Makealivingwriting.com

You write a pitch letter, send it off, and get nothing.

That ever happened to you? Every freelance writer knows what it’s like.

You crank out queries and letters of introduction to editors and marketing managers.

You try some heavy-lifting techniques to engage prospects and land assignments.

You even flex your writing muscles and try different approaches to crafting pitch letters.

You hustle.

That’s exactly what you should be doing. But your pitch has to be strong enough to get noticed.

If your pitch letter is weak, it’s gonna feel a lot like working out at the gym, even though you’re not really sure if what you’re doing is working.

And that’s not what you want. You want to connect with prospects, land assignments, and make a living writing. Right?

If you’re not getting the results you want when you send a pitch letter, it’s time to get some help.

Ready to buff up your pitch letter? Here’s a chance for a free review:

Stop Hearing Crickets: These Pitch Changes Get You More Writing Jobs

Stop Hearing Crickets: These Pitch Changes Get You More Writing Jobs

Hearing Crickets? One Change Gets More Writing Jobs. Makealivingwriting.com

Are you desperate to find more good-paying writing jobs?

I hear from a lot of writers who send out pitch after pitch…and hear absolutely nothing back. Crickets.

Recently, I met a writer who said they had sent 800 pitch letters out, and gotten zero responses!

That’s just wrong.

If you never get a response to your pitches — even just to say, “We don’t use freelancers” or “We already have this topic assigned” — you’ve got big trouble.

Stop what you’re doing. It’s time to re-assess.

Getting off the intermediary places like Upwork, content mills, and Craigslist ads, is key to earning better rates. To do that, you’ve got to be able to target better-caliber clients you want, pitch them, and get them to say ‘yes.’

If you’ve been hearing crickets from your pitches, and you’re confused about how to change things, good news: there are basically only three things you can do to make this better. The road to a better response rate isn’t complicated.

There are three big levers you can throw to improve your situation. Ready to start getting more responses, client meetings, and assignments?

Here are the only three things to focus on, if your pitches aren’t getting results:

Freelance Marketing: Shape Up Your Pitch to Get More Writing Clients

Freelance Marketing: Shape Up Your Pitch to Get More Writing Clients

Shape Up Your Freelance Marketing Pitch to Get Clients. Makealivingwriting.com

It’s that time of year when people go nuts about getting into shape. So how are your freelance marketing muscles?

Scrawny? A little weak? Barely strong enough to lift the bar?

If you’ve lost hours to composing emails for target clients, but still find yourself with no paying work, there’s a better way.

Your freelance marketing efforts may need to be put through a workout to help you learn basic skills to pitch clients and land assignments.

I know I needed some training to strengthen my freelance marketing muscles.

As a newbie writer in the health and fitness niche, it would take me a week to churn out two letters of introduction to pitch potential clients.

To survive, I developed a way to streamline the pitching process, increase productivity, and start filling up the calendar with paying clients.

Ready to whip your pitch skills into shape?

The Lucrative Business of Dumpster Diving for Discarded Freelance Ideas

The Lucrative Business of Dumpster Diving for Discarded Freelance Ideas

Cash in on Discarded Freelance Ideas. Makealivingwriting.com

Have you ever come up with a bunch of good freelance ideas and then tossed them in the virtual trash?

You brainstorm some freelance ideas for a query or letter of introduction to land an assignment. You even write up a partial pitch.

And then for whatever reason (fear, procrastination, shiny-object syndrome, or too many open windows on your computer), those freelance ideas never make it to the Great Beyond.

Been there, done that?

If your hard drive looks like the inside of a hoarder’s house stacked with unfinished freelance ideas in every corner, it’s time to put on some rubber gloves, and start digging through the trash.

Why? Some of your discarded freelance ideas are worth money, an assignment, your next best client.

Having a little hoarder freakout about now? Here’s what you need to do:

Writing a Pitch: Use These Tools to Build Your Freelance Business

Writing a Pitch: Tools to Land More Clients. Makealivingwriting.com

How do you go about writing a pitch?

If you’ve been slaving away in content mills or spending all your time replying to job ads, you might be a bit confused about what writing a pitch actually means.

So you ask Google.

One writer-guru claims that if you master the art of cold pitching, you can land your dream clients.

Another recommends sending letters of introduction, or LOIs, so you can build relationships for ongoing work.

And yet another touts the advantages of writing a pitch to an editor as the way to land an assignment.

So, which of these should you use to build your freelance writing business?

The answer: All of them.

Because all three are powerful tools, proven to help you get freelance writing gigs.

Want to learn the craft of writing a pitch to land more clients? Here are the tools you’ll need:

11 Mind-Blowing Epiphanies to Go from Broke to Professional Writer

11 Mind-Blowing Epiphanies to Go from Broke to Professional Writer

Mind-Blowing Epiphanies for Professional Writers. Makealivingwriting.com

“You don’t know what you don’t know.” Not exactly the most mind-blowing piece of advice when you’re trying to go from broke to well-paid professional writer.

This quote frustrates me every time I hear it—of course you don’t know what you don’t know.

As a newbie writer, I spent way too much time making mistakes, working for low rates, and racking my brain trying to figure out how to find well-paying clients. I didn’t know.

Fortunately, I’ve learned a lot from the school of hard knocks and other professional writers. And I thought it was about time to give that tired quote a makeover for up-and-coming freelancers:

“Here’s what you don’t know, that I do. Learn from me, and you’ll be ahead of the game.”

Ready for some mind-blowing epiphanies about being a professional writer? Here are 11 things you need to know:

Follow This Freelance Recipe for a Tasty Letter of Introduction

Follow This Freelance Recipe for a Tasty Letter of Introduction

Freelance Recipe for a Letter of Introduction. Makealivingwriting.com

Does your letter of introduction have the right ingredients to make prospects open your email, salivate over your writing skills, and hit reply?

It should. Writing a letter of introduction to a prospective client is a great marketing strategy for freelance writers. The more you reach out to prospects, the more likely you are to get paid to write.

But if you don’t include the right ingredients in a letter of introduction (LOI), it can turn out like a failed recipe nobody wants to eat.

Think of writing an LOI (letter of introduction) like you’re competing for the $10,000 cash prize on the reality TV cooking show Chopped.

Your letter of introduction needs to have specific ingredients to catch the attention of a prospect, provide a taste of your writing style and personality, and include just enough on the plate that prospects will ask you for more.

Want to know the recipe for writing a tasty letter of introduction? Here’s the list of ingredients and directions:

4 Free Email Lookup Tools To Find Editors & Marketing Managers

4 Free Email Lookup Tools To Find Editors & Marketing Managers

Easy-to-use email lookup tools for writers. Makealivingwriting.com.

Ever waste half a day in a fruitless search for the email address of an editor or marketing manager? Well, I recently found a simple email lookup system that reliably reveals whether you have the right address.

There’s one catch here: If the person you seek doesn’t use any social media, this system won’t help you sleuth out their address.

But since most folks in business are on LinkedIn, Pinterest, Facebook, Google+ — some social media platform or other — this system is highly useful.

I’ve found this combo better than Rapportive, or Email Hunter (now known simply as ‘Hunter‘), or any of the other popular email lookup tools you may have heard about.

There are four free things you need to use my system:

  1. A Gmail address (just get one, if you don’t already have).
  2. Google Chrome as your browser.
  3. FullContact for Gmail, a Gmail extension for Chrome only. (Heads up: You may need to refresh your Gmail after you install.)
  4. An email permutator that suggests all the likely possible email address formats for any given name (I use a free handout from Rob Ousbey at Distilled that you can download from this page). You could live without this if you’re highly creative in guessing emails, but I found this tool a real time-saver that helps you easily track which versions of your target name you’ve already tried.

You may know that I’m not very tech-savvy, so I want to reassure you these are easy installs to do. I was able to get this hooked up on my own, and didn’t even cry once.

Getting Freelance Writing Jobs at $250 an Hour — The Brainy Way

Getting Freelance Writing Jobs at $250 an Hour — The Brainy Way

The brainy way to get freelance writing jobs for $250 an hour. Makealivingwriting.com

I wasn’t always a freelance writer. In fact, I used to be a brainy corporate accountant who made a six-figure income. But I wanted out in a bad way. And I made up my mind that I could earn a decent living by booking well-paying freelance writing jobs.

Here’s how it all went down. I raided my 401(k), a very un-CPA-like thing to do, bought a townhouse, renovated it and flipped it. Pretty smart, right? But I still needed freelance writing jobs lined up before I could quit my day job. And not the content-mill kind.

So I joined the Freelance Writers Den and went through the bootcamp, “Learn to Write White Papers,” by Steve Slaunwhite. That was my light-bulb moment. Writing white papers was the perfect match for my skills and goals to get freelance writing jobs that paid pro rates. Without hesitation, I named my new business and launched my site, “Savvy White Papers.”

With that done I busted my butt until I had a $250/hr contract in my hand and a check in the bank. Want to know how to land freelance writing jobs that pay top dollar? Here’s how I did it:

How I Got My First $10,000 Freelance Writing Gig

Happy woman with laptopLike most new freelancers, one of my first questions after deciding to take the plunge into freelance writing was, “How am I going to find gigs?”

I knew I wanted to write for businesses rather than publications, but which businesses should I target? I looked at my experience and selected an industry where I had work experience and that tended to have healthy cash flow. Education — particularly ESL — was my strongest potential market.

As I began marketing to companies in this niche, I narrowed my strategy to four simple steps that brought me something I’d never imagined in my first year in business: a $10,000 freelance writing gig.

The Simple Email Marketing Tactic That Tripled My Response Rate

By KeriLynn Engel When I first started freelance writing full time, I was sending out email letters of introduction (LOIs) left and right, sometimes dozens in a week. Some writing gurus will tell you email marketing is just a numbers game. But if you’re sending out a...

Why You’re Not Having Any Luck Finding Freelance Gigs

Are you having trouble getting hired as a freelance writer? I hear from a lot of writers in that boat. A frequent complaint: "I've been applying for writing jobs everywhere...but no luck!" Well, here's the thing. I don't believe there's a whole lot of luck involved in...

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