How to Spy on Your Blog Using Google In-Page Analytics: Video

Carol Tice

Google Analytics For WritersWhen I had my free blog review event last week, one of the things I kept finding myself asking writers was, “Have you looked at your site with Google In-Page Analytics to see what your readers are clicking on?” I got the sense many bloggers hadn’t heard about this amazing tool.

So I put together a short video that shows you how I use Google In-Page Analytics — which is still in beta — to find out exactly how readers use my blog. You’re basically able to spy on your readers and find out what they do when they visit.

If you don’t know what readers are clicking on, you’re basically blogging in the dark. You may be annoying them with your ads, or they may be of interest to readers.

When I turned on In-Page Analytics and learned what visitors really wanted to read on my site, it was definitely an eye-opener. I made a lot of changes — deleting widgets in the sidebar, moving some things up and others down, and improving what’s on static pages readers clicked on most.

If you are not yet using Google Analytics at all, I strongly recommend getting started. Sign up with Google Analytics and submit your blog’s URL for tracking. In WordPress, installing a plug-in such as Google Analytics for WordPress will help keep your analytics flowing — otherwise, Google tends to want to disconnect them every time you make any changes to your stylesheet.

If you’re thinking, “This is too technical and hard for me!” or “Why should I care?” just take a look at what In-Page Analytics can do before you blow it off. This is a powerful tool for helping you connect with readers and better meet their needs.

 

What analytics do you use on your blog? Share your tools — or questions about tools — in the comments.

NOTE: Congratulations to Synolve Craft, who won yesterday’s contest and got a free copy of the ‘40 Ways to Market Your Writing’ audio recording. All other contestants — you’ll be receiving your discount code for my next Webinar on email shortly.

Photo via Flickr user Carlos Luna

5 Comments

  1. TiceWrites

    Hi all —

    For anyone who found the Google Analytics stuff too boggling, I just found this great demonstration on Virgin Blogger Notes of how to install WordPress analytics, which I gather is less detailed but much simpler to use and understand. Enjoy! http://www.virginbloggernotes.com/2010/12/16/the-

  2. Wendy

    Congrats, Carol! Effort and hard work does pay off. You and this blog deserve it.

  3. TiceWrites

    Hi all —

    Just have to leave a comment to point out the new little banner at the top of this page. That's right, with your support, this blog was just named one of the Top 10 Blogs for Writers over at Write to Done.

    I am FREAKING OUT! I can't believe the amazing community that's been created here on my blog. BIG thanks to all who nominated me. Faxing you all a pizza right now.

  4. Larry

    Hi Carol – wanted to be among the first to congratulate you on your stellar placement on the WTD ranking released this morning. Read your comment, and your mention of some of the other winners, and I thought it was time we connected. I'd read and admired your site based on the wonderful nominations you received, so I'm not surprised to see you on the list. My wife asked me who the toughest competition would be, and I mentioned two — you and James.

    So please accept my congratulation and invitation to connect and help each other help our readers and all the writers out there. I'd also like to invite you to guest post on Storyfix anytime you'd like. Happy holidays to you —

    Larry Brooks http://www.storyfix.com

    PS — until two months ago I lived in Portland (just moved to Phoenix), and like you, have been freelancing for a living for a long time now. So we have much in common.
    My recent post Part 2- How To Write A Home Run Story in 2011

    • TiceWrites

      Hi Larry —

      Wow, offer accepted! I'm still so blown away…kind of thought they'd put them alphabetically again, not actually rank them. I'm freakin'!

      Would love to guest for you, and to have you guest on here. Let's talk on email about topics. You can see my writers guidelines on this post.

      Aha…figured out what's wrong with my links…apparently I need to come on the post and not add links in my WordPress admin…it seems to blank them out.

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