LinkedIn Marketplaces: 4 Updates on a New Platform for Writers

Evan Jensen

Have you heard of LinkedIn Marketplaces?

You know…the magical kingdom where you hang up your digital “Open to Work” sign and great clients flood your inbox to hire you for freelance work.

That sounds pretty good, right?

One of the biggest challenges freelance writers struggle with is the hunt for clients.

You pitch an editor and never hear back.

You send out countless LOIs, hoping for a bite.

Or you get sucked into writing for low-paying content mills and bid-site platforms, thinking…”If I can just work around the clock, maybe I’ll earn enough to get by.”

Or maybe you do a big marketing push that doesn’t deliver, and you’re devastated.

Been there, done that?

What if you could tap into LinkedIn’s 740 million users better than you can right now to find freelance work? Would you go for it?

Before you fingers start flying across the keyboard to look up “LinkedIn Marketplaces,” there’s something you need to know.

It’s not available…not yet anyway.

But there’s a lot of buzz in the gig economy about LinkedIn Marketplaces set to launch later this year.

Here’s what you need to know…

1. The LinkedIn Marketplaces backstory

Once upon a time, there was a LinkedIn service called ProFinder.

Clients looking for a writer post a project on LinkedIn and ProFinder subscribers get to bid on the project.

(Yep, subscription services and advertising is how LinkedIn makes money. Last year LinkedIn made an estimated $8.8 billion.)

Sounds pretty good, right?

But when we talked to freelance writers using ProFinder, the results were mixed:

  • Laura MacPherson: “I’ve had good luck with it, but I also don’t pitch 90 percent of the gigs on there.”
  • Margaret Ziviski said there’s a ton of resume-writer requests, and prospects who aren’t necessarily familiar with professional freelancing rates. “I suspect staying away from solopreneurs is a good idea.”

And then we got a different perspective…

  • Troy Lambert: “In the last two years, I’ve made nearly six figures writing for clients I’ve landed through LinkedIn Profinder.”

But if the results were mixed and most writers didn’t profit using the service, maybe it could be revamped (enter LinkedIn Marketplaces) to produce better results and make LinkedIn more money.

2. Welcome to the gig economy

When COVID-19 began spreading across the globe, there were bigger problems than just rising infection rates.

  • Some businesses were forced to close their doors…for good.
  • Layoffs and unemployment went up.
  • Traditional 9-to-5 offices scrambled to figure out how to manage tech tools to create a remote workforce overnight.

But it also gave the gig economy a boost.

Sites like Fiverr and UpWork generated about $550 million revenue combined last year.

Here’s how these models typically work:

  • You create an account on the platform
  • Optimize your profile, offering a service (like freelance writing, content marketing, editing, etc.)
  • Set your rates or quote price for a project.
  • When someone books a project with you, they fund it through the platform.
  • And when the work is done, you get paid and the platform takes a cut (Upwork and Fiverr both get up to 20% per transaction)

In other words, there’s a lot of money going around in the gig economy, and LinkedIn wants a piece.

LinkedIn plans to retire ProFinder and replace it with a gig-economy model similar to these.

“LinkedIn is developing a new service called Marketplaces to let its 740 million users find and book freelancers, pitting it against publicly traded firms such as Upwork and Fiverr,” according to The Information.”

3. The launch date…

So when can you sign up for LinkedIn Marketplaces and start booking more work?

There’s no official launch date.

But Techzine reported LinkedIn Marketplaces may be ready to roll as early as September.

And LinkedIn Editor-in-Chief Daniel Roth is actively looking for team members to support the platform.

LinkedIn Marketplaces

4. Getting paid

One of the features that attracts freelance writers to platforms like Fiverr and UpWork is the model for getting paid.

Projects are funded by clients first. When you complete a project, you get paid, without the old-school hassles of invoicing, nagging accounts payable, or even sending a client to collections.

At Fiverr, UpWork and other platforms, you can even decide where you want your funds to go:

  • Keep the funds in your account on the platform
  • Transfer the funds to your PayPal account
  • Or move the funds to a checking or savings account

What will the LinkedIn Marketplaces payment model look like?

LinkedIn Marketplaces

Gene Marks, Forbes contributor

“Microsoft—the parent company of LinkedIn—is…focusing their efforts on creating a digital wallet that will be compatible throughout several of its platforms, including Marketplaces,” says Forbes contributor,” Gene Marks.

The model is expected to look similar to Fiverr and UpWork, and allow users to store money that can be used for LinkedIn services and subscriptions, along with Microsoft-friendly sites, or transferred to a bank account

Leverage LinkedIn to land more freelance writing work

LinkedIn Marketplaces isn’t open for business yet. But you should already be using the platform.

It’s the best place online to connect with marketing directors, editors, and agencies that hire freelance writers. And it’s easy…

  • Reach out.
  • Make connections.
  • Start conversations.
  • Post, comment, like, and share useful information your ideal clients care about

When LinkedIn Marketplaces launches later this year, it’s worth a closer look to help you move up and earn more.

Will you use LinkedIn Marketplaces for freelance work? Let’s discuss in the comments below.

Evan Jensen is a freelance copywriter for health and fitness businesses. He’s also the blog editor for Make a Living Writing.


  1. Jennifer copeland

    Well .reading the post sounds interesting. As some one. who loves to. Write. I am waiting. For the waitng to see what LinkedIn. Will do.

    • Evan Jensen

      But why wait? You can start pitching story ideas to editors and reaching out to marketing directors today to land your first assignment.

  2. Jerry Nelson

    Good article, but a corrections is needed to comments about Fiverr.

    1. Fiverr “cut” is 20%, NOT 27%, a lot of new ‘writers’ seem to be ignorant of what the ‘cut’ provides and are already scared of the 20%. Let’s not make their fear even worse and more ungrounded.

    Jerry Nelson
    Fiverr Pro Seller

    • Evan Jensen

      Thanks. Updated.

    • Mike Bradley

      Fiverr makes $25 from every $100 of project. They charge the buyers $5 then the writer $20. We writers are paying the agency, of course, but also subsidizing our buyers. Our $20 keeps the buyers’ fees low; if we paid only $15/100, the buyers would have to pay $10/100.
      FWIW, according to its annual report, Fiverr had 3.4 million buyers last year and $46.2 million profit. It spends $200 per buyer and makes $213 per buyer. The report doesn’t say how many freelancers it has or what they cost it, but a table of their return-on-investment shows its ROI is as much as 400%.

  3. Tyler Rundles

    Please research your facts better.

    I was on Upwork, the starting rate is 20%, not 13%.

    Here is exactly what Upwork states on their website:

    How does Upwork make money?

    We charge our freelancers and agencies a 20%, 10%, or 5% service fee depending on the total amount they’ve billed with a client.


    • Evan Jensen

      Thanks. Updated.

  4. Martin

    An informative article, thank you.

  5. Andrea

    One of the best moves I ever made was taking the Writer’s Den LinkedIn boot camp. Soooo useful!

  6. Mwaura

    A great piece.

    I’ve been working on my profile, to attract more clients…then this. What a coincidence!

    Thanks for the heads-up.


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