The Laid-Back Method That Grows Your Freelance Business

Editor

A freelance writer grows their business like a thriving plantBy Daryl George

Have you ever labored over writing the perfect guest post or pitch, only to be greeted by silence or rejection?

Or maybe you’ve hit a roadblock, with your freelance writing business spinning its wheels while the mud splatters in your face as you desperately try and fail to get things moving.

Guess what? There’s an easy way to solve these problems.

It’s something that’s even more important than great writing. Something more important than a strong idea, killer headlines, or a perfectly SEO’d website.

What is this secret?

It’s who you know

The power of relationships to boost personal and business success is often understated. In fact, career experts say up to 80 percent of jobs are found through personal relationships.

The benefits of relationships, however, extend far beyond a paycheck. For example, relationships with Jon Morrow and Derek Halpern have helped Carol learn more about blogging and connecting with readers.

However, for many new freelance writers, there’s still a problem: How do you go about establishing relationships with people you’ve never met before?

Thankfully, there ways to develop new relationships that will help your freelance business grow without having to make expensive investments.

Here are four easy ways for freelance writers to establish new relationships:

1. Leave comments

Commenting on other blogs is one great way to establish relationships with new people. The truth is, even the most popular of bloggers love it when people comment on their blogs and enjoy engaging with those who take the time to post thoughtful comments.

Don’t just comment for commenting’s sake, but make sure every comment is valuable and adds something to the discussion.

2. Offer help

Maybe you’re knowledgeable in WordPress, and you see a fellow blogger with a design flaw that can be easily fixed. Or you could be an SEO expert and you see someone whose content would benefit with a few minor changes.

By offering just a bit of help or advice, you can quickly form an immediate and long-lasting bond with the person you’re advising.

Of course, nobody’s telling you to offer a full package of services for free — but a few words of advice can go a long way in initiating a new relationship.

3. Be authentic

It’s easy to see when someone is trying to develop a relationship with an ulterior motive, such as just to secure a writing gig. Instead of trying to establish relationships purely to make a dollar, understand that connecting with others who share a similar experience to you is in itself a reward.

When you become authentic in your interactions, you will notice that opportunities begin to present themselves as you develop a deeper connection with your new friends.

4. Build your own community

Don’t always let someone else form a group — instead, build the community you want to be a part of. This could take the shape of a LinkedIn group, a mastermind group, or anywhere else people can engage with each other easily and quickly.

Developing new relationships can provide powerful benefits for any freelance writer. By building relationships with new people, you are developing a critical resource which can launch your freelance writing businesses to higher heights of success.

How do you network? Leave a comment and tell us your approach.

Daryl George is a writer and freelance blogger for hire who specializes in using the written word and psychology to help small- and medium-sized businesses connect with customers and increase profits. He tells his own freelance story at freelancewriterstartup.com.

 

42 Comments

  1. Nick Ward

    Hi Daryl,
    Thanks for your post. I completely agree with you that the best way to get started is to leverage the power of your own relationships and also form new ones. I have been writing in the workplace for eighteen years now, but have only just stepped out as a freelance business writer. I am finding that my own contacts in a professional sense are absolutely invaluable, and suspect that once I start to leverage the power of LinkedIn that will also be a really great method of setting up in the early stages. What I am finding is that my own friend and friend-of-friend network via Facebook through setting up a Facebook Page is also really important. In my very early stages before I have gone really hard with LinkedIn, 95% of my website traffic is coming from Facebook. I agree that relationships in a writing community can also be formed quite quickly – even my initial forays into the freelance writing community are looking promising. I think we are all a unique community of people who tend to like helping each other to succeed. Thanks again!

  2. Peter Kanayo

    Daryl, thanks for sharing.

    Love your take on helping people. When we do that without expecting anything in return, the law of giving blesses us.

    Concening comments- it’s important you provide value, not just commenting for the sake of link building.

    Carol been a while since I visited your site and am happy I did. Happy New Year to You and Daryl.

    • Daryl

      Hey Peter,

      Happy New Year to you too! Glad you enjoyed reading what I wrote! And yes, definitely, when you continue giving and helping people, sooner or later that goodwill just might return to you!

  3. Jason

    Online communities are something I’ve always struggled with. I’m not a copywriter but I enjoy your articles and this one has hit home recently. I’ve been using G+ a lot more and my “social network” has been growing significantly. I was always very private on FB and absolutely relegated myself to the “minor player” in the few forums I participate in.

    But your comments about giving bits of advice are something that I have been doing lately and my once empty G+ circles are growing. And as far as the commenting is concerned, I’ve only recently started linking my comments back to my blog because I always felt like I would be seen as just link building. But after some quality comments on my own blog that weren’t spammy I stopped worrying about it so much. Of course, everyone hates the spam but it’s worth working through when people do communicate authentically.

    You’ve brought up some great points, Daryl. I may have give number 4 a shot.

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