How I Write Quality Blog Posts, Fast: 5 Tips

Carol Tice

Blog Post FactoryEarlier this month, I shared how I make $5,000 a month as a paid blogger. One of the questions I got in comments was on how I can execute 50-60 blog entries in a month, meet all those deadlines, and still keep the writing top-quality.

So here are five techniques I use to crank out lots of compelling blog posts — fast. Some of these will work for generating more blog entries for your own blog, too.

  1. Get organized and find ideas. For my own blog, I use WP Editorial Calendar to plan and easily move around my post ideas — really helps me think ahead and save ideas. To generate the story ideas I need for my clients’ blog posts, I get Google Alerts and SmartBrief emails that expose me to a lot of possible topics on my clients’ subject niches. My most important online sources I even go that one better, and build a desktop of RSS feeds for that client’s topic, so I can look at dozens of ideas at a glance. Getting into a last-minute scramble to find more blog ideas is a real time-waster.
  2. Pitch efficiently. I try to take one meeting monthly with clients who need to approve my post ideas before I write. I come to those meetings prepared with lots of possible ideas. Bang, and we’re done, and I’m off to create blogs.
  3. Keep posts brief. I’ve learned that for most business blogs, the ideal post length is about 6-8 paragraphs. That’s it. If prospective clients ask me to write 1,000-word blog posts, I explain to them that for most blogs (Copyblogger being a notable exception), short posts do best. That’s what most people want to read on the Internet. Brevity is really a virtue. They’ll seem smart if they can be concise. Of course, it also greatly improves my hourly rate on that fee if each post is less work because they’re 350 words, so it’s win-win. This one is basically why paid blogging pencils out for me.
  4. Eliminate the editor. If you are a meticulous proofer and fabulous grammarian and speller, you can impress your clients that they don’t need to edit your blog posts. They likely hired you in part because they’re very time-pressed, so if they see you write clean they will often give you admin privileges and say, “Sure, just put it up.” Obviously, this saves a lot of back-and-forth editing time. If  you write sharp and have been delivering for a client for a while, ask for the privilege of posting blogs directly onto their site. They’ll probably be thrilled to realize they can completely outsource their blog to you.
  5. Write in batches. I may have clients that need a post or two a week, but I don’t write them one a week. I grab a big block of time — a half-day or more — and then write them all at once, in a single block. That way I get into that client’s voice and stay there, making the blogs flow out much easier. It takes energy to get into a groove writing posts for a blog other than your own. (Actually, it takes time for your own blog, too.) This approach saves me tons of time.

If you blog a lot, how do you make it an efficient process? Leave a comment and tell us about your approach.

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Photo via Flickr user ichaz

29 Comments

  1. Rehmat

    Hey Carol, some very nice tips. Regarding with the length of the post, SEO experts say that there must be 500+ words. You are saying perfect that extra lengthy posts don’t do well, but 350 words per post should be the minimum limit. A posts containing around 500 words is considered perfect..

    • Carol Tice

      Well, I’m less hung up on SEO-ing everything to death, and more worried about making sure I’m providing useful information to my readers. So far it’s working out just fine. 😉

    • Rehmat

      Yes quality is always superior. But that is an advice of “SEO PROFESSIONALS” 🙂 . I also don’t believe in filling blog posts with a lot of words which deliver no value to the visitors.

    • Carol Tice

      Well, do a search for “Freelance Writer” and see what happens — I did that yesterday and I seem to have 4 of the 12 page one links. And that’s without obsessing on what “SEO PROFESSIONALS” tell me to do. Increasingly, value is what wins online, not obeying algorithm data.

    • Rehmat

      Agreed 🙂

  2. Eric Pinola

    Great tips and strong information! Even the comments on this post have helped me with the little rut I have been in! -found you on Copy Blogger-

    • Carol Tice

      Well, thanks for coming over for a visit, Eric! Glad you found the post useful.

  3. Jennifer Nini

    Thanks for sharing – definitely would have been handy for my very first assignment but I’ll be better prepared for my next one!!

  4. Kim Kircher

    Love the advice on the WP Editorial Calendar. I will give that a try. Do you mention anywhere on your blog how much to expect to make as a guest blogger? I’ve been asked to do some guest blogging and in return have traffic driven to my site. Which in turn can drive sales of my book. Worth it?

    Thanks for you advice.

    • Carol Tice

      How much I expect to make as a guest blogger? I don’t know many places that are paying for guest spots, they’re free — it’s a marketing cost. The idea is it drives new subscribers to your site whom you can then eventually sell things.

      Whether it’s worth it depends on how busy the site is, how similar the audience is to what you’re looking for, and how well set up your site is to capture those visitors and make them want to stick around, among many factors. The only way to know if it’s a good time investment is to try it a few times on a few different sites and see.

      I’m going to be doing a whole week about guest posting later this month, so stay tuned for much more about the world of guest posts!

      I’d add that at the high level — folks who post on Copyblogger or Lifehacker or some huge site like that — people are known to make $30,000 in a day selling an ecourse or admission to their paid community off a guest post they do. But for most mortal guest posts, return can be little or nil, or can take time to build up. If you only have a single book to sell, it’s tougher.

    • Carol Tice

      Wow, Kim — I’m just back from reading your blog now. What a story with your husband.

      You’re a good writer — best of luck with your book!

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