Why Top Bloggers Don’t Share Your Post (Even When It’s About Them)

Carol Tice

Top bloggers reject your post -- even though it mentions them!If you’re a new blogger, you’ve probably realized there’s a shortcut to growing your blog fast: If popular bloggers would just notice and share your blog posts — presto! — instant big audience.

Otherwise, it’s going to take an eternity for you to amass a decent-sized crowd of people to share, comment, subscribe, and eventually buy from you.

One easy way to grab pro bloggers’ attention has become super-popular as more bloggers have caught onto it. What is that simple way to get major bloggers to tweet your post?

You write a post in which you mention or quote your favorite top blogger (or ten) or review their product. Then, you include a link to the big blogger’s site.

You’re thinking that guru is sure to notice your post and check it out. Then wham, they’ll tweet it out to their 100,000+ followers and you’ll be drowning in new subscribers.

This is a great plan. I’ve used it myself to get the attention of influential bloggers. Who isn’t flattered to be mentioned on a writer’s website? It used to be good for an easy comment or share from a top name — and some of that wonderful cachet would rub off on you, like fairy dust.

There’s only one problem…

Increasingly, the blog-post mention/review/rave strategy doesn’t work any more. You put together your awesome post about your favorite blog giant, and nothing happens.It’s tougher and tougher to drop a mention or a quote from a top blogger into your post and have it result in a wildly viral post thanks to sharing and mentions by those big bloggers.


I’ve got five big reasons to share with you.

Because some people now consider me one of these “top bloggers” (even though my blog is still pretty modest-sized), I’ve gotten a decent amount of experience with this.

So I’m going to tell you about why I share posts that mention me or my blog — and more often, why I don’t.

1. Asking too much

Increasingly, new bloggers are looking to crowdsource a post of advice from top bloggers, or sometimes a whole e-book with a kickoff post. They figure such a post will get them huge traffic.

There’s only one problem — popular bloggers are getting dozens and dozens of these requests.

Often, they’re requests to answer a long list of pre-written email questions, or to provide an insight on something I don’t necessarily consider my expertise. I often take a pass at this point. In this case, you had a dream of doing this type of post, but it may never happen. Even if it does, you’ve annoyed some of the thought leaders you were hoping to befriend.

To get one of these roundup posts off the ground, consider asking one simple question — and make sure it’s highly relevant to the blogger you’re asking.

2. Weak headlines

When I click the links on my pingbacks (which is usually how I learn someone has mentioned me or this blog in a post), I often find baffling headlines.

Recent ones I’ve come across in my WordPress dashboard and have declined to share with my tweeps have said:

  1. September blogroll
  2. Getting stuff done
  3. Small things to a GIANT
  4. Friday finds: Autumn, Pinterest, and S’mores: DAILY WAFFLE
  5. Link Love [DATE] | [BLOG NAME]
  6. 12 Blogs Will Help You Earn More From Writing
  7. Off the Wire: News for the Canadian Media Freelancer [DATE]

In the first five, you don’t get any clue what the post is about. To an outsider, these are just random collections of words. Writers need to realize that when you title a post simply “Link Love” no one is going to read it, especially not an ultra-busy, popular blogger. Search engines are not going to help you find readers, either.

If I shared any of these, it would damage my credibility in social media. I’m known for posting useful stuff with great, easy-to-understand headlines full of relevant key words that help readers see this is something they need! I’m not blowing my cred and getting unfollowed just to show people I got a mention somewhere.

The next one, #6, has a grammar problem that makes it feel a bit like robot spam. It’s got key words, yes…but I can’t share that with my writer audience. They’d wonder what was wrong with me.

And the final link makes it clear that you should only read this if you’re Canadian. I don’t know why bloggers do this to themselves.

The Internet is a big place full of confusion and scams. Write a strong headline with broad appeal, and big bloggers will be more likely to spread it around.

Some bloggers go the opposite direction and try to throw everything but the kitchen sink into a headline, particularly if they’re doing link roundups:

Bad headline for RTs-too long

OK, now we’ve got all kinds of great key words! But it’s a mish-mash of concepts and ideas. More importantly, at 20 words, this is way too long to make a good blog-post headline.

If I tried to retweet this, most of the headline would just be snipped off. It won’t make any sense to my social-media followers. Also a no-go.

3. Wretched blog design

If I click through to a post that’s got a link to my stuff and see teeny-tiny type with huge long unbroken paragraphs, three sidebars, ten different site colors and a bunch of other clutter-mess happening…I’m not going to share it.

As much as I might love for readers to see I got a mention, if the blog is a nightmare to read through, I’m not going to inflict it on my friends.

4. Embarrassment

This is something a little weird, and maybe it’s just me. But I get embarrassed when I click a link and see something like this:

“I think Carol Tice is the most amazing writing mentor in the world. She changed my life! Her advice is astonishing and magic drips from her fingertips…”

Maybe there are other bloggers who’re dying to share their fans’ gushing posts about how they’re the second coming, but it makes me feel uncomfortable. I’m not showing that to anyone. If you’re thinking laying on the praise thick and heavy is your ticket to building a relationship with a popular blogger, think again.

And that goes double for posts with my name in the title. Eeek.

If you want to flatter a guru, be their case study. Don’t say they’re astounding — show exactly how their advice helped you. Top bloggers are always looking for proof that their advice is actually helping people.

I’d probably retweet that kind of post, even if it had a bad headline.

5. You didn’t target itΒ 

One final trick I learned from one of my big blogging mentors, Copyblogger’s Jon Morrow, is essential to getting influential bloggers to share.

When your post goes up, don’t just hope your targeted blogger notices. Post in social media or shoot them an email and tell them about it.

I know I’ve shared many more posts where I got a personal reach-out from the blogger. And top bloggers have shared more of my posts when I’ve tweeted or emailed them as well.

Tip: Make sure to share on social media at a time to day when you see that blogger is active in the social-media platform you’re going to use. Bloggers live all over the world — make sure they’re awake when you tweet.

Posts that got shared

What posts have I retweeted lately because they mentioned either me or one of my posts here on the blog? Here are some headlines that got a share from me:

  • How Not to Blog: 3 Ways to Avoid These Screwups
  • How to Make an Extra $5,000 Blogging Your Brains Out
  • How to Capture Attention Instantly When Writing Short Copy
  • Here’s Why You’re Not Making the Freelance Income You Want to Make

Hopefully you can see the difference at a glance here. These are all useful headlines with key words, about topics my writer friends might well want to read.

When I see a post with a headline like these, the fact that I’m mentioned or linked in it is almost incidental. The recognition is nice and it’s what got me to read the post.

But I decide to share it because I think the information would be useful to my readers.

Are you trying to get noticed by big bloggers? Leave a comment and tell us what you’ve tried.




  1. Sally Ember, Ed.D.

    hi, Carol,

    Thanks for your tips. I am a newbie and appreciate all experienced bloggers’ advice. If you’re interested in sci-fi/romance novels, Buddhist meditation, singing, swimming or other topics I blog about, please visit and give your expert opinion. All comments welcomed! Best to you.

    Take care,


  2. Glori Surban

    I recently reached out to some quite famous small business owners and blogger via email to ask a question, one question, about small business blogging.

    To be honest, I thought no one would respond, but out of the 20, 13 did. And they gave some pretty good advice too. What I’ve learned is that you should always introduce yourself properly, keep it short and simple, be polite, and always say thank you.

    The experience made me respect those bloggers more. πŸ™‚

    • Carol Tice

      Good tips Glori! And you point out the reason top bloggers participate in these types of roundups — it is a chance to spread the word and reach new audiences, and to be seen as helpful. It’s hard to say no because then you feel like somewhere a blogger thinks you’re a meanie. But nobody can do it all.

      The polite and intriguing requests that don’t take a big time commitment to fulfill tend to get answered.

  3. Lorraine Reguly

    This post made me laugh – for two reasons. The first is that it is so true, and the second is due to the fact that even though I am still a bit new to the blogging scene, I’ve enough sense to know that getting noticed by bigger bloggers is not done by gushing all over them. I mean, they know they’re great, and they don’t need a little fish to validate their greatness. What they need is to discover that you’re great, too.

    Kinda like how you did with me. LOL

    Seriously, the more I think about it, the more I DON’T want to become a huge idol. I don’t want the pressure to consistently come up with great posts because my readers are relying on me. I like my little, non-viral world. What I will want, though, in the future, is to sell books. I could handle millions of purchases! (again, lol)

    I highly doubt that these bloggers realize that they “should be careful what they wish for…”

    I guard my wishes with my life – because it is my life we’re talking about.

    • Carol Tice

      Well, for millions of purchases, you’d probably need millions of blog readers, Lorraine. So there’s a conundrum. Unless it’s the moonshot thing where a bunch of people you don’t know suddenly discover your book…but that’s not something any writer can rely on. Building a platform is a proven way to sell, on the other hand.

      But you’re right about the pressure. As it happens, my system ate all 10 bullet points of Monday’s post last night and I about had a heart attack! Had to write it over from memory (it was based on a pot of research I had been carefully collecting! and now the notes were gone in the first draft) and was totally stressed. I don’t EVER want to let my readers down, and am always pushing to come up with new and better and more useful topics for this blog. And NOT having a post for one of my regular M-W-F slots is not an option.

  4. Enstine Muki

    Hi Carol,
    I got this post delivered right into my inbox and I love the content.
    Getting a popular blogger to tweet ones blog is so important. That’s why newbies and intermediate bloggers do all they can to get that tweet. For the most part, they get it wrong.

    Thanks for making it clear what’s wrong here and how to fix it. It’s definitely going to be of help to me also

    Do have a wonderful week

  5. Robyn Groth

    What have I been doing to try to get the attention of fellow bloggers and drive traffic to my new blog? You’re looking at it! I try to post relevant comments to their blog posts, and I respond to questions like yours that specifically ask new bloggers about their experiences.

    I have also linked to posts on other blogs when the posts illustrated or provided evidence for the points made in my own post. Blog posts make up a portion of my research, and I like to show readers where I get my info. So I link to research when I can.

    • Carol Tice

      Hi Robyn — so has that been working? Are your links out to other blogs getting those blogs to share your post?

  6. Tea Silvestre

    LOVE this post, Carol. I wish it had been out there when I first started. Unfortunately, there were so many other blog posts shouting about the “easy traffic” you could get by doing these sorts of round-up posts.

    I think people need to remember that EVEN IF you have a great blog design, perfect grammar and a bit of an “in” with a popular blogger, there are NO guarantees. Those folks are truly swamped with links and most of them could care less about sharing another one. They don’t need the PR. They already have it.

    If you do a round-up post, do it for the love of the content — not because you’re hoping to get a tweet out of it. Then, if you DO have a big name share your post, it will feel like icing on the cake.

    • Carol Tice

      Love that tip, Tea. I do think a lot of bloggers planning these roundups lose sight of that idea, that they should end up with a great post out of it first of all.

      As it happens, speaking of good roundup posts, I’m in one today that came out well from Writing With Warnimont: http://www.writewithwarnimont.com/remaining-true-vs-catering-to-your-audience-17-tips-from-the-top-bloggers-authors-and-writers

      I’d say one of the other reasons big bloggers participate in these is that it’s fun to appear in a post with a lot of other big thought leaders, whose fairy dust then rubs off on you. πŸ˜‰

      A trend I’m noticing is that once you have a few “yesses” on it, you put that into your pitch: “Jon Morrow and Seth Godin have already agreed to participate.” Who’s going to say no to being included on a roster with them? Not me!

  7. Linda H

    As always, excellent advice. One thing I’ve learned from you that stands out is the importance of writing great headlines that give readers a message about the blog. You’re advice seems to resonate from other bloggers and writers and that’s why I compare bloggers to you and they fall short. Learning from a master is always the best form. Thanks for sharing your insights, Carol.

    • Carol Tice

      Hi Linda —

      I feel like I talk about it ’til I’m blue…but most writers are not creating strong headlines! And they’re just. so. important. As you can see from the bad examples in this post.

      Give me something I can retweet! And odds are, I will.

  8. Loriwilk

    It is an honest explanation about the truth of the blogging world so thank you

  9. Shauna L Bowling

    Thanks for the insight, Carol. Now I know why you haven’t shared my post that mentioned you. Every day presents opportunities to learn. πŸ™‚

    • Carol Tice

      You’re probably not the only writer having that experience with this post today, Shauna!

      At this point I see a lot of pings, and I’m happy to share good posts in which I’m mentioned that have great headlines! But often that combo isn’t present. I’m sure bigger bloggers than I am are going through this x10. The bigger the blogger, the more competitive it is to create a post they will feel they simply MUST share with their crowd.

      And I should add — I share plenty of posts that don’t mention me! Just write a great headline and post and target it to a thought leader, and you’ll be surprised who you can attract. That’s how I connected with Jon Morrow in the first place — he saw one of my headlines on Twitter.

  10. Danyelle C. Overbo

    Odd timing, I just linked back to your latest newsletter on my blog yesterday, but I had no idea that people do this to get attention. The only reason I did it was because I felt that your article on content mills was a very useful read and I wanted to share it. I unfortunately didn’t have the time to put together an account of my recent experience with a content mill to go along with it, but I can see how, if I had done so, it might have been a more useful piece for you to forward on. Good advice for future reference. I didn’t even know you get pinged when people link to your blog! That’s pretty neat. Anyway, I didn’t want you to think that my small blog entry pointing to your blog was an attempt to get attention.

    • Carol Tice

      Good point – many of us link just to be informational and helpful to our readers, not thinking, “This will go viral when X big blogger retweets it!”

      But it’s something all bloggers should be thinking about at some point — how to get the attention of bigger bloggers with something that top blogger might share.

      Take it from me, you want to do this — when Darren Rowse from Problogger retweeted me I got so much traffic I had to buy a bigger server! I think most bloggers would like to find a large audience, and getting big bloggers’ attention is a great way to do it.

      As it happens, I always check out my pings — I’m very interested in who is linking to me and what they’re saying. Hopefully, after this post, when I click over I’ll find more interesting and shareable stuff with great headlines. πŸ˜‰

  11. Lynn Silva

    Hi Carol,
    I’d have to say that thus far, the biggest tool I’ve used to get to know well known bloggers is by reading their personal posts. Just like in person, you learn from observing body language and voice intonation, it is very similar in blogs. Each person has a set tone and reveals personality traits. If you pay attention, this will teach you a lot.

    For example, I learned today that you absolutely do not appreciate…um…’fanny kissers.’ (putting it as nicely as possible) : )

    My whole point here is that when you learn about these bloggers, you know their likes and dislikes, their struggles, their interests. Then when you reach out to them, it flows better because you’re approaching them in a manner that they can relate to.

    I have one more thing that has helped me, but it was the hardest to implement. That is…for me…SLOW DOWN. That’s it, just slow down. My passion sometimes causes me to appear too eager…and sometimes that can come across as desperate.

    These are the 2 tools that I’ve had the most success with. Thank you for your post today. Have a good one! : )

    • Carol Tice

      Interesting. So have you found your reachouts paid off with some big blogger shares? If so, share a link to an example! I’d love to see some links to how this is working for bloggers.

      • Lynn Silva

        Yes, I have 2 examples:

        1) I landed a guest post for freelancewritersacademy. I noticed that the blog caters to short titles. It was difficult to adhere to this because I’m used to Jon Morrow’s headline hacks templates. I blocked my training out, (even though I LOVE Headline Hacks) and submitted the short title. It was accepted and will be published soon. The title is ‘Do You Fear Success?” The hardest part was conforming to that blog’s title style. When I overcame that and followed the style, I was accepted.

        2) I submitted another idea to a big blog and was rejected. BUT…it’s not a bad thing because they’ve worked with me through a series of 3 emails helping me polish it and giving ideas that I never would’ve gotten. I’m reprogramming myself to appreciate rejection.

        That’s it, I hope this helps someone. : )

        • Carol Tice

          You point up a couple of good tips there — write your headline in the style of the blog you’re pitching, for sure.

          And be ready to get your idea tweaked. Stay tuned for Monday for a post about my open pitch week and why post ideas got accepted and rejected. Some people when I asked for revisions or more info, just disappeared on me. Sort of folded their tent and went home.

          You have to be willing to work with editors to get an assignment — as true for blogs as it is for magazines.

  12. Alexa

    I don’t usually link to a blog in hopes of them tweeting. I have linked to you a couple of times because I’ve found some serious value in your posts. However, I was very appreciative the couple of times when you did comment on those posts with your advice.

    The blogger I emailed about one of my posts was Jon Morrow. After reading his headline hacks for the first time I took him up on his offer and sent him the headline to a post I was writing. He actually emailed me back advising me how to make my post better and offered to tweet the post if I fixed it. I do think that maybe I should try to get the attention of more popular blogs though.

    I am currently enrolled in Jon’s guest blogging course and am about to go on a guest posting frenzy πŸ˜‰

    • Carol Tice

      That’s awesome! Jon’s course is a game-changer…don’t know many other opportunities to get that much mentoring from a top blogger who ALSO shares his rolodex with you if he likes your stuff.

  13. Halona Black

    Wow! I’ve only been a professional writer for 6 months, but have been a blogger for 6 years and I don’t think I ever purposely tried to get bigger blogs to notice my posts. I always just blasted them on social media, crossed my fingers, and hoped that someone will notice. I got lots of readers, but not bigger media outlets — and I always wondered why! πŸ™‚ Now that I am looking at my writing as a professional, I can now be more aggressive about getting other influencers to see my work. Great tips!

    • Carol Tice

      Glad to turn on the lightbulb for you. 6 years is a long time to not get attention for your blog — hope you can get some thought leaders to start sharing your stuff now that you know how to get their attention, and hopefully to write a really great headline!

  14. Annie

    It’s funny but it never occurred to me to try this ‘trick.’ I can see the logic though and what a blogger might hope to gain by doing so. Usually, when I see a post that I think has merit I tweet it or link it on Facebook. But then, it’s not really my habit to do the round-up type posts or to build a post around someone else’s post – unless it’s super compelling.

    That being said, I’d definitely recommend Carol’s blog to anyone.


  15. Helene Poulakou

    My blog is fairly new, Carol, so I haven’t really tried to draw top-bloggers’ attention — yet.

    Thank you so much for the instructions, though — hope I’ll get you to mention a post of mine by the end of the year. πŸ™‚

    I think a Case Study will blend well with my own content.

  16. Miriam Hendeles

    Hi Carol,

    This post got me thinking about my recent and not so recent posts on my blog about your services. And yes, a few times I did use your name in the headline – which may have been a bit over-the-top – now that I think of that. Never thought of it that way – was trying to reflect the content in the headline. But yeah, should be more subtle in that way.

    About getting big bloggers to tweet one’s post and get extra exposure that way, I don’t really think of it that way. When I post with backlinks to other people’s blogs or when I write about big bloggers (or medium ones), I’m really focused on spreading about them. Not what I’m going to get in return. I like the fact that they will get a pingback of my post, but I don’t think past that.

    However, recently, I have become more interested in growing my list of my blog and website – the way I intend to do that is by requesting to guest post…which I’ve begun to do. That – to me is more honest and straightforward….rather than posting about someone and expecting them to share. That’s how I see it – at least. But maybe others out there disagree with me.

    All that being said, I really learned a lot from this post of yours because once again, I get to see the mindset of a big blogger (okay, okay,…you’re really modest!)


    • Carol Tice

      Guest posting is of course a great idea…but not as easy to pull off, especially with many of the biggest blogs these days. Some don’t even take guest posts anymore. Others are EXTREMELY competitive.

      Creating a post that links to a blogger’s post or product, reviewing their stuff, asking them to participate in a roundup — that’s all stuff any blogger is free to try.

      • Miriam Hendeles

        Thanks Carol. I hadn’t realized that, but I do see….So now I have an extra – and more easily achievable – way to grow my list. Good to have the guidelines from your post so I don’t mess up! Thanks again

        • Carol Tice

          I should really mention one other advantage of mentioning top bloggers or using their advice in a post — of course, it attracts readers on its own. You can use that fact in social media — as in: “Check out @jonmorrow ‘s tip on my blog today [LINK].” That way you can attract some of their followers even if the big blogger doesn’t share it.

          If you check my Twitter you’ll see I’ve already done that very thing today that I just showed above. πŸ˜‰

  17. Sarah L. Webb

    I read this post yesterday, and something about it just made me laugh inside. It’s probably because I can relate to once being that person looking for a “celebrity” mention, and not just by top bloggers. It made me feel icky, though, and I’ve long since had a change of heart. Now I don’t contact people unless I really have something to say, or a genuine response to what they’ve posted. And I no longer care if they respond or retweet. (However, I will celebrate if they do!) I value genuine interaction from others, so I quickly learned to demand it of myself. If the only reason I tweet, comment, or link to someone is to get something in return, then I don’t need to do it. I link and post to add value, not to be launched into stardom. Lol. Nice post. I’ve never seen this issue actually addressed.

    • Carol Tice

      Very interesting perspective Sarah!

      Writers create blogs for many reasons, and certainly not all of them are trying to ramp it to a big audience and make it their paying business. But many of my readers do seem to be trying for that, which is why I shared these do’s and don’ts.

      Getting big bloggers to share your stuff, mention you in their blog posts, and comment on your blog are all key steps to building a financially successful blog.

      Or as Jon Morrow once told me, “The next great bloggers aren’t made — they’re appointed, by the current crop of popular bloggers.”

      Totally agree with you about building relationships with bloggers and not just asking what they can do for you. It’s actually great to start by asking what you can do for THEM…a step few bloggers take.

      • Sarah L. Webb

        Yes, I believe that blogging is like high school. If you want to be popular, it really helps to be seen hanging with the popular crowd! But *unlike* high school, we have to offer substance, something that’s worth the attention of popular (busy) bloggers. A lot of times we’re just spamming them for all the reasons you’ve stated in this post.

  18. Alicia

    Wow. These are really good tips. I’m so glad I read this.

    • Alicia

      I recently started doing author interviews on my blog. I like this a lot better as a way of getting authors to promote rather than simply mentioning them. This way you get their permission and they can review the content before you post it. Plus, it gives you an awesome opportunity to meet new people. I even recently interviewed my favorite author of all time, so it’s not just about getting shares, but it’s about the amazing opportunities you’ll discover.

      • Carol Tice

        Interviewing is a chance to build relationships — one of the reasons I’m always harping on actually talking to sources instead of doing email “inteviews.”

  19. Katherine Swarts

    Made my first serious attempt this morning at getting a major blogger’s attention by commenting on an existing post, concentrating on adding something to the conversation as well as the “do for you” angle. Retrospectively, I already thought of a couple of things I’ll do differently next time: will specifically say I “linked to this” in my own post instead of “quoted” it; and that I “have recommended” my local libraries purchase the writer’s latest book instead of “I will recommend” (I actually did send the recommendations immediately after posting that comment, but it sounded rather “when and if I get around to it” as written).

  20. Willi Morris

    I try to keep the gushing on your blogs only! Haha. The frequent mentions kinda irritate me too, so I’ve only done it when I *know* I am really happy with the post. Thanks for sharing mine a couple weeks ago. It’s definitely an ego boost. πŸ™‚

    • Carol Tice

      Hey – thanks for writing good headlines I can share! Sometimes it’s frustrating thinking there’s a nice post, but there’s no point in my trying to share it because my followers won’t pick up on it anyway.

      • Willi Morris

        Yay, thanks! I’m *really* working hard on making the headlines fit my personality/way of speaking. Obviously Jon Morrow has helped, but I’ve also learned a lot from Ash Ambirge’s The Middle Finger Project.

  21. Linda Leyble

    Great blogpost – and great ideas here (and in the comments too). For the past few years I have been commenting on some big blogs in my niche (interior design and decorative painting). I have also emailed a number of them from time to time with a question or two – and they have always been receptive. On some of these blogs, they have a “Link Party,” where you link up a project that you have done – and many times I get featured the following week. Not only does the link party give me additional traffic…but when I am featured – I get a lot of traffic as well.

    I hadn’t really thought of asking if I could do a guest blogpost on these blogs. But, I guess I should. And, I think it would be a nice gesture on my part if I did a roundup mentioning these women and men – and their blogs…and what I learned form them and how they have inspired me.

    I wouldn’t do it, if I couldn’t say something authentic….only from my heart.

    Thanks again for this post!


    • Carol Tice

      I’ve actually been running a monthly First Friday Link Party here on this blog, but it’s been off for a few months. It’s returning in January 2014 though so stay tuned for that!

      And roundup post of the bloggers that inspire you can be great — if you write a great headline that makes it shareable, many of the bloggers you mention will probably share it. πŸ˜‰


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