Is This the Secret to Using eBooks to Grow Your Blogging Income?

Carol Tice

Are you hoping to earn money by writing and publishing your own ebooks?

I am. In fact, that was my whole premise when I started this blog — that I’d write one amazing ebook and then make bazillions.

I had a lot to learn.

Also, since I started this blog in 2008, the world of ebooks has changed a lot. Ebook buyers have come to feel price points on ebooks should be super-low. (Thanks, Amazon.)

Like, when I put my now-withdrawn Make a Living Writing ebook on sale at half price — $18 — I had some readers tell me that was still way too high. One told me she never pays more than $9.99.

This ebook pricing quandary is tough to figure out, huh?

Or that’s what I thought.

How one short ebook made $250,000

Then I hosted a fascinating presentation by Danny Iny of Firepole Marketing. If you don’t know Danny, he’s a prolific guest blogger and grew his website rapidly to where it provides him with a hefty six-figure income.

One of the primary ways he attracted a big audience quickly was with ebooks.

On the Webinar, he described how he conceptualized and marketed the ebooks so that they were Amazon bestsellers, wildly grew his audience, and exploded his income.

Here’s the twist on it: His ebooks are all free.

Not just for a few days, like I recently offered on my new Kindle ebook, 13 Ways to Get the Writing Done Faster.

His ebooks are always free.

When he first said that, I was, like, spluttering.

Why would you put in all that work on the ebook, and then make it free?

But when he explained, it made perfect sense to me.

Especially after he described how he used just one of his free ebooks to attract the audience that later paid him $250,000 for consulting, teaching, and coaching work.

That gets your attention, huh?

Free ebooks get shared more and downloaded more, so you can attract a bigger audience.

Makes sense when you think about it.

It made me seriously reconsider my marketing and pricing plans for the ebooks I hope to release in 2013.

Clearly, charging for ebooks can be a pennywise-pound foolish approach.

Take a peek at his system

Danny originally presented this insider info just for members of my Freelance Writers Den community. But it’s been a while, and Danny recently gave me permission to share this 1-hour Webinar with my blog readers, too.

Not to be dramatic, but this talk kind of changed my life, so I’m excited to be able to share it with you.

If you’d like to hear all the details of exactly how Danny wrote and promoted his ebook to get those impressive results, go register and watch it now. It’s free.


Got more questions about ebooks? Leave them in the comments and let’s discuss.


  1. Danny

    Hey Carol, thanks so much for sharing the training through this post! I’ll be hanging around in the comments, so if anyone has questions, feel free to ask – I’ll do what I can to help. 🙂

    • Carol Tice

      Thanks Danny!

  2. Jacko

    Good post Carol,

    Quid pro Quo.

    It’s what money is all about.

    Provide something good in exchange for something better.

    That’s the name of the game.

    Start off with high quality valuable information and trade it for a tweet or an email address.

    Continue with more great info and trade it for a $10 bill.
    Continue with even better quality info and trade it for $29/month
    Continue with even better value and trade it for who knows a book deal?

    sky’s the limit

    • Carol Tice

      I’m actually intrigued by that “pay with a tweet” model…I’ll probably be trying that out at some point in 2013.

  3. Amel

    I’ve just written my first e-book and will be interested in what Danny has to say.

    I think a lot of people write e-books because they are hoping for some form of passive income, not necessarily because they want more work. But when it’s $250,000 worth of work in a short period, that is a different story.

  4. Sandra

    I was on this same call last month (or maybe October?) and learned a lot; not at all what I’d expected. Using it as reference as I write my first ebook. Danny is really accessible and down to earth as well.

    • Carol Tice

      Glad you got to check it out — his approach is definitely a game-changer for me!

  5. Ali

    It’s interesting… I read in Influence, a famous book by Dr. Robert Cialdini, that people believe low-priced things are usually of poor quality, and he proves it with many different experiments.

    I’ll read a boring book to the last page if I purchased it for $9.99, but I’ll never bother opening a report/ebook that I downloaded for free, “if it was worth anything, they won’t give it away free of cots.”

    Maybe Danny already had a huge following which knew his content is always good and didn’t care much about the price.

    Anyway, that’s my philosophy which can well be totally stupid 🙂

    • Carol Tice

      I used to agree, Ali…until I saw Danny’s results. I think the world of Amazon ebooks is really changing the paradigm for pricing ebooks.

      At the very least, you can look for my ebooks to have free trial periods in future.

  6. Willi Morris

    It is soooooo tough as a newbie to get free information, and while it’s great to not give away too much stuff, it also makes it more difficult to attract folks like me when there’s a price associated with everything of value. Plus, I’m still super old fashioned and just can’t see myself plopping down money for an e-book yet!

    • Carol Tice

      I think you mean you’re super new-fashioned. Back 20 years ago it would never have crossed your mind to expect a book of any form to be free.

      • Willi Morris

        I’m going to start describing myself as super new-fashioned from now on. Thanks!

  7. Lianne

    It’s really been my struggle writing my first e-book, I always thought about it yet whenever I think about the audience interest, it really stops me and makes me think harder.

    • Carol Tice

      Lianne, definitely take a look at Danny’s presentation — I bet it will help you hone in the topic and approach you want to take with your ebook.

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