Imagine being able to bring home a five-figure paycheck in a week without having to drive anywhere, send any emails, or even put up a page of sales copy.
It might sound crazy if you’ve been writing for low-rates and doing small one-off projects. But it’s not. This. Is. Happening.
I created a plan to write sales copy packages for businesses-all the content a client would need to get up and running (landing page, thank you page, blog posts, sales page, social media posts, and an email series). Then I sent out a message to see if anyone was interested.
Have you ever thought about offering sales copy packages?
It’s an incredible way to boost your freelance writing income and work with great clients in your niche. And it’s not as hard as you might think to do this.
After mapping out a plan to write sales copy packages, I invited people to sign up for an introductory price of $4,999.
The goal was simple. Book five clients at this rate. In a flash, those five spots were filled, and more prospects were practically begging for this sales copy package. Since then I’ve raised the price…twice, and currently charge $7,499 for it.
Want to know how to create an offer for sales copy packages and charge pro rates? Here’s what you need to know:
Connect with prospects on social media
Long before I created the Fully Loaded Launch Copy package, I spent a lot of time connecting with clients and prospects on Facebook.
Over the last six-odd years, I’ve built up an engaged community on Facebook on my personal page, business page and my group. I share a lot of both behind-the-scenes and day-in-the-life posts as a freelance writer. I also blog a lot about content marketing strategies, so my audience knows me pretty well.
When I was ready to offer this sales copy package, all I did was craft a Facebook post and share it on my Facebook page. Then I responded to the people who messaged me wanting to sign up, and I booked them in. Seriously, it was that easy.
If you don’t have a following on Facebook, now is always a good time to start.
- Connect with clients and prospects you’d like to work with
- Post and share content regularly relevant to your niche and target audience
- Like, share, and comment on other people’s pages
- Be consistent, and you’ll create connections that can make it a lot easier to land freelance writing work, get referrals, or even sell sales copy packages, when the time is right
But before you get all excited about offering a sales copy package and writing a Facebook post asking people to send you money, there’s a few things you need to know to make this work.
Let’s look at exactly how I made it happen and how you can do the same without coming off like a slimy salesperson, or worse… a scam artist!
Create an epic offer
The first and most important step to selling sales copy packages is to have a crystal clear offer. It needs to outline exactly what a client is going to get and how it make their life better.
Not only that, you need to paint a picture of what your offer will do for the prospect.
Most importantly, you then need to make your offer so epic that folks would want it instantly.
In my case, my clients were getting ALL their launch strategy AND copy, done-for-them, which would make launching their online course or program as easy as eating a slice of freshly baked apple pie.
Think about the kind of sales copy package and content your ideal client might need for a product launch, special announcement, new business, book release, or course. This might include:
- Landing page
- Thank you page
- Press release
- Thought leadership
- Blog posts
- Sales page
- About page
- Social media posts
- Email series
Map out all the parts of the sales copy package you want to offer. Explain the process to help clients get a sense of what it’s like to work with you. And point out how you’re going to help them save time and money, reduce stress, generate leads, and grow their business.
Here’s what the offer looked like for my Fully Loaded Launch Copy package when I posted on Facebook:
Use this as an example to create your own epic sales copy package offer. You don’t have to use social media, but I recommend it. If you have a solid email list of past clients and interested prospects, send your offer via email. Or turn your sales copy package offer into a direct-mail marketing piece you can send out to prospects.
What package of services can you offer to your clients that would be so amazing that they would want to fling their credit card at you?
Make it easy for prospects to say ‘yes’
Once you put your epic sales copy package offer out there, you’re only half way to a close. You need to make it easy for them to say ‘yes’ to you. You can do this by employing age-old principles of persuasion-social proof , scarcity and urgency.
In my case, I made the offer available to the first five people. It instantly created urgency and scarcity. And I booked those five spots at $4,999 each within a week.
Keep in mind, I made this offer to an established Facebook group that already recognized me as one of the best sales and launch copywriters in the online marketing niche. I’d written launch content and copy for industry leaders, had several successful launches of my own and had testimonials and case studies to back myself up.
But you don’t have to have a massive following to make this work. Realistically, booking just one client for a $4,999 sales copy package would be a big win for a lot of writers.
Establish a process to deliver the sales copy content
Finally and most importantly, with any such high-end offer, you need to establish instant trust with everyone who contacts you and then, signs up with you.
Processes are a great way to do that. And you want to plan this out before you start booking clients. Here’s how:
- Respond to comments and questions promptly. Make sure that when you post, you already have a response message drafted out which gives details of how they can sign up, what it costs and how to schedule a call with you, if needed. Your responses must be personalized and prompt. Do not put up a post inviting people to sign up for your service and then… go out for dinner or to bed.
- Deliver red-carpet treatment. Think about what the sales process looks like when you buy a new car or a house. The realtor or sales rep rolls out the “red carpet” for you to help you feel good about making a purchase for thousands of dollars. Good communication, follow-up, a thank you note, or even a small gift can make a big difference.
- Invoice ASAP. Make sure you invoice them right away and send them their welcome kit – onboarding questionnaires, contracts, statements of work, etc., via email.
Processes help you stay productive and also reassure your clients that they’re working with a professional who is going to write awesome sales copy for their business.
Boost your income with sales copy packages
Want to make more money as a freelance writer, charge pro rates, and work with great clients in your niche? Create an offer for a sales copy package, and share it via social media. It works. You can follow these ridiculously simple steps to sell out a service using a fun social network like, Facebook.
Have you created sales copy packages? Let’s talk about it on Facebook or LinkedIn.
Prerna Malik is a sales and launch copywriter for businesses in the online marketing and eCommerce niche. Check out her copywriting tips to learn how to make $25K-plus a week