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How I Find New Freelance Clients Weekly – With Minimal Marketing

Carol Tice

Relaxed businesswomanBy Sharmeen Akbani Gangat

Are you looking to land new freelance clients?

I was, too. A year ago, I moved to Houston from New York City because of my husband’s job. I decided to take my business online. And I thought it would be really hard.

But I was wrong.

Yes, the online world is more crowded than Times Squares on New Year’s Eve. Everybody is a marketer, an entrepreneur, a blogger. And a millionaire!

It was intimidating, but I realized there was a method to this madness.

The bigger players know their X-factor – and they make it relevant for their audiences. Clients come as a result of it.

So, if I were to succeed, I couldn’t just be a marketer or a writer. I had to be something more, something different – without being someone else.

Create custom X-factors

First, I figured out what was salable about me and my work. Then, I married it with what my prospects were looking for.

I highlight different aspects of my education and experience for each of my prospect groups.

For instance, for freelancers, I stress the fact that I have never worked a 9-5 job, yet I consistently land high-paying clients. This instantly creates a bond.

I create a bond with my arty clients when they learn I am also a certified filmmaker and a trained short-story writer.

I customize my positioning every time I send out a pitch or meet people professionally. Especially in networking settings.

Connect with prospects

As for reaching out to prospects, I go with what has worked for me in the past: cold calls and emails.

From the cold call to Enrique Yeves (Chief of TV Production at the United Nations in New York) to my cold email to radio legend Edie Hilliard, I owe a big chunk of my business success to cold calls and emails. I use these communication channels to share my X-factor with my prospects.

I’ve also thrown something new into the mix: social media. Although I enjoy the social media space, I don’t like to use the medium to broadcast information.

That feels empty … and vain.

Instead, I use it to support my cold email strategy: to find prospects.

Productive social media time

I spend 10 minutes every morning finding prospects on Twitter and LinkedIn and scheduling conversations and meetings with them in real life.

In a week, I schedule 3-5 meetings and conversations. This results in a constant surge of new clients.

Simple, right?

Well…if you notice, I don’t sweat over whether to use social media or email. Or whatever the new “in” thing is. No successful Internet marketer does. These marketing methods are simply tools for communication.

The thing that matters is the ability to understand and articulate the “difference” our business offers, confidently and clearly.

How do you find new clients? Tell us what’s working in the comments.

Sharmeen Akbani Gangat is the CEO of The Glocul Group. A Columbia graduate and filmmaker, Sharmeen has taught marketing at New York University and Hunter College.

Freelance writer tries to avoid the bad clients

What is Copywriting? A Modern Definition and How-To Guide

What is Copywriting? A Modern Definition and How-To Guide

What Is Copywriting? The How-To Guide for Freelancers. Makealivingwriting.com

It’s a question so simple, you might think everyone already knows the answer: What is copywriting?

But in my decade-plus helping newbie writers launch their freelance careers, I’ve learned not to assume. People come from all walks of life into freelance writing, and aren’t born knowing the lingo.

When I researched this question, it got even more interesting. Because I disagreed with many of the most popular posts on the topic.

What I have for you isn’t your grandpa’s copywriting definition and description. It’s a rebel’s 21st Century copywriting definition — and a how-to guide on how to break in and do it.

How copywriting evolved

Old copy hacks will tell you copywriting is the art and science of crafting writing that sells.

They’ll tell you writing that overtly sells a product or service is copywriting — and everything else is ‘not copywriting.’

That was once true — but it isn’t any more. Because the Internet changed much of what we once knew about marketing.

I’ve got a new definition of copywriting for you, one I think is more accurate for the 21st Century marketing era we live in now.

Read on to learn what copywriting is today, how to do it — and how you can capitalize on the changes to earn well as a freelance writer.

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