If you’ve been following along in this marketing series, you know that we have covered a lot of ground.
We talked networking, cold calling, and warm emailing.
We went over query letters, partnering, referrals, social media marketing…you name it.
Maybe you’ve tried some of those things now, and it’s just not working.
No customers want to hire you.
There could be something missing.
I’ve looked at hundreds of writer websites, and reviewed scores of query letters and letters of introduction in Freelance Writers Den. Many of these marketing pitches have the same problem — they have a missing element.
See if you can spot what it is — take a look at this LOI one writer proposed sending out to a prospect that was advertising a full-time writer job. She wanted to see if they also use freelancers:
Hi there, not looking for full-time, but I have the skills you need. I’m a [city]-based freelance writer.I could fill in the gap until you find someone. Do you use freelance writers?
It’s got no personality
How to reel in the clients
Dear (Cupcake Company Owners),
First of all, it’s late and I wish you guys were still open because I just got a hankerin’ for a grasshopper cupcake like you wouldn’t BELIEVEâ€¦but, alas, you closed 14 minutes ago.
Which made me think to look you guys up on Facebookâ€¦and there you are.
Let me back up for a minute. I’m a freelance writer and social media consultant. Usually I work with health and wellness companies, but I’ve been wanting to do something a little different lately, and I’ve expanded into working with some locally owned restaurants. Mom and Pop type places, no big chains. I thought about you tonight thanks to my rumbling stomach and thought I’d drop you a line.
Here’s the deal. I’m not contacting any of your competitors in the area with this same pitch. Scout’s Honor. Why? Because I think you guys have the “stuff” when it comes to marketing. I can tell. You’ve got the look, the swagger, the sass. And I only work with people who “get” it. And so I know that you know that Facebook is absolutely where it’s AT when it comes to marketing to your demographic. It’s so dang cheap when compared to everything out there, and it’s so dang effective.
But the key is to not just DO Facebook, but do it effectively. And, I love you guys and I love your cupcakes, but I’m gonna shoot straight with you: you’re not maximizing your potential on Facebook.
Don’t get me wrong, 800 fans is great, but you guys, with your locations and what you have to offer? You should have at LEAST 2,000 fans by now. Seriously.
I use proven Facebook techniques to help organizations build their Facebook followers and then keep them. Right now I’m working with a local hospital in our area. In just two months, they’ve gone from not even having a Facebook page to now being on the cusp of breaking the 600 mark.
I’d love to work with you guys. I think you’d be surprised how affordable it could be.
Give me a call or email me back and let’s talk about how to take your social media presence not just to the next level, but through the roof.
Hit me back.