If you want to boost your freelance blogging income, youâ€™re probably doing all the things youâ€™re supposed to do:
- Regular marketing
- Checking in with past clients
- Asking current clients for other projects
But hereâ€™s another income-boosting approach I stumbled on: Pitch extra services on the same work youâ€™re already doing for clients as a paid blogger â€” in a context that matters to your client.
Those of you with sales experience already know this “want fries with that?” strategy. When I saw how well it worked, I about smacked myself in the forehead, because I didnâ€™t think of it sooner.
Why my original offer flopped
I have a long-term business blogging client I write for quite a bit. The company â€” an established business-to-consumer (B2C) service business â€” has invested a lot of time, money, and effort into developing its blog. They have several writers posting regularly.
When I was hired, I offered two blog post rates, $220 with expert interviews and $165 without interviews.
The client went for the no-interview option â€” still a good rate, but not the premium rate I was hoping for.
Why didnâ€™t the client bite?
- At the time, the company was hiring several writers and wanted to stay within budget â€” not much I could do about that.
- I failed to spell out how the interview option would add value by increasing the likelihood of shares and visibility on social media.
Even if I had elaborated on the value that expert interviews add, budget considerations might have trumped potential shares while the client was ramping up its blog. But I didnâ€™t try, so I donâ€™t know.
The revamped offer that made the sale
About six months after I started blogging for this client, I was researching topic pitches for them. Scanning their existing posts, I noticed that many werenâ€™t getting as many social-media shares as Iâ€™d expect.
I decided the time was right to pitch the interview package again — this time, as something that costs a bit more but adds value to a blog that client invested a lot of resources into developing. My approach:
- I mentioned that my posts for other clients get many more shares when thereâ€™s an expert quoted, because the expert and their colleagues, PR team, and friends share the link with their networks. For a bit extra, I said, Iâ€™d be glad to provide the same service for this blog.
- I also offered to tweet each post through my professional Twitter account, with a shout-out to the interviewee to get the ball rolling.
Turning one raise into many
My client agreed to try it out with the next few posts I write.
So Iâ€™ll be getting 33 percent more per post and making my work more valuable to the client, without backbreaking extra effort on my part.
If it works, I hope the client will see the value in continuing with the interview approach, and I’ll earn more on every post in the long run.Â Hopefully, Iâ€™ll also have a success story on traffic growth and social-media sharing to market to other prospects, when I pitch the interview option for their blogs.
Anyone who blogs for clients can use this method to raise their rates â€” without the discomfort of raising your rates based on experience alone. Youâ€™re adding immediate, measurable value for the client. Who wouldnâ€™t expect to pay more for better results?
How have you negotiated a raise? Tell us in the comments below.
Casey Kelly-Barton is a business, travel, and parenting freelance writer based in Austin.