The Fundamental Error Too Many Bloggers Make

Carol Tice

The Fundamental Error Too Many Bloggers Make. Makealivingwriting.comI recently attended an interesting Webinar about affiliate selling as a way to make money off your blog. It was put on by successful online business entrepreneur Erica Douglass of Her guest was $1 million Amazon affiliate-seller Chris Guthrie of MakeMoneyontheInternet.

Chris told a story that reminded me of a simple truth about blogs:

Many blogs go wrong from the very start.

He related that his first website didn’t make any money. Eventually, he unplugged it and started another one.

What was the problem? The site was for fans of the game Halo 2. There was no way to earn from this topic — everyone visiting the site already owned both the popular first-person shooter game and an Xbox.

Readers were happy to come on and chat all day about how much they all loved Halo 2, but what could Chris sell to this crowd? Nothing much.

So he started another site with a broader topic, where he could review and sell many different games to visitors as new games were released. Presto! Big money.

How to put your blog on track to make money

When you want to earn from a blog, the best time to start thinking about how the blog will earn is before you ever push it live. What audience are you going after? What sort of things might that audience be buying already, that you could sell them?

Many bloggers don’t ask this question before they start. They start blogging about whatever catches their fancy, with a dim idea that it would be great if the blog earned money — but no clear idea how. Then, they end up with a blog that’s tough to turn into a money-earner.

Like any other business, a blog should start with a business plan if its mission is to earn income.

If your blog is already going, think about who your readers are. What do they buy in the course of their regular, daily lives, that you could sell them?

Bloggers who just stick up a bunch of random ads often find readers drifting away. But if you can find that sweet spot where you can provide what readers want to buy, readers will feel you are kind and helpful, not sleazy, when you offer those items for sale.


  1. Juanita Wildy

    Your blog was to the point and very realistic. Most of us just start writing and end up with good advice or stories, that will not sell; and does not prompt the reader to purchase. I enjoyed someone writing from a real perspective.

    Thanks JB Wildy

  2. Shelly

    This advice and experience is timely for me, given my website is at pre-launch stage. I am working on it and still trying to figure out if I should use it as a blog/e-commerce site (I’m a painter and furniture artist) or separate the two interests. This would look more like having a blog about painting and “picking” (finding furniture at auctions and thrift stores) and another site for selling finished pieces. I already have an Etsy site for canvas work, but as I continue with all of my marketing, marketing, marketing, blah, blah, blah…..I am finding myself going in three to four directions at once. Is this typical for someone at the starting point, like me? Your advice is much appreciated. Oh, and I am on your email list and read EVERY SINGLE ONE of your newsletters. You may not always hear from your audience, but we’re here! Thank you in advance.

  3. Jean Gogolin

    You are the proverbial bundle of energy, Carol! I’ll be tuning in this evening.

    • Carol Tice

      See you then Jean!

  4. Carol Tice

    Thanks Ahnalira!

    Note to all who’re coming to the FREE call tonight — it’s moved platforms from Freebinar/Anymeeting to GVO Conference. There’s a note at the bottom of the registration form now, and all registrants will also get an email an hour or so before the event with the new URL link to visit to listen to the call.

    More than 100 people are registered and I can’t wait to present the material Stanford and I have put together!

  5. Ahnalira-Connected Counsel

    Your articles are always so helpful to me! Your writing style is easy for me integrate (we know how reading on the internet is a unique beast:P), and I inevitably come away with a clearer sense of what I want and how to do it.
    Much appreciation for helping me be the best blogger I can be!

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