When I first started freelancing, I spent some serious time doing research. I wanted to make sure I knew what I was getting into.
I was confident in my skills and knowledge and knew I was a good, responsible worker. But I found myself hesitant to charge the kinds of rates my research showed were typical for freelancers offering similar services.
Like many people, Iâ€™m timid when it comes to talking about money â€“ even when that talk determines how much Iâ€™ll be making.
I just didnâ€™t have the confidence to charge what my work was worth.
At first, I attributed my wavering confidence to a lack of experience.
But hereâ€™s the funny thing — it didnâ€™t go away with more experience. I got stuck in a cycle of doing good work for low rates.
“After this next project,” Iâ€™d think, “I’ll have the experience I need to feel more confident.”
But that next project would come and go. No change.
At a certain point, it became clear this was a problem I needed to get past. I put some serious thought into what I needed to do and know to feel confident when naming my rate with a client.
Here are the tactics I found to be useful:
1) Do the research
If you know what other writers in your field are making, youâ€™re in a stronger negotiating position. Picture a scenario where you name a price and a potential client balks â€“ if youâ€™ve done the research, you know theyâ€™re the ones underestimating the value of the work you do, and you wonâ€™t be tempted to back down.
2) Donâ€™t forget those extra freelance expenses
Youâ€™re paying more in taxes than employees do. You have to spend time on accounting, marketing, and education that no oneâ€™s paying you for.
You have to cover your own benefits, like health care, vacation time and retirement. So when you bid, remember thereâ€™s a reason those freelance rates look high those of us coming from the employee world.
3) Realize what youâ€™re truly worth
Even if youâ€™re new to the game, chances are there are unique benefits you have that increase your value.
Are you good with deadlines? Is your grammar perfect? Has your long-held interest in financial markets, education, or computer programming made you an expert on the subject?
For me, I had a valuable research- and writing-intensive college experience behind me and a couple years of writing marketing materials professionally.
Make a list of your strengths and keep it in mind any time those nagging doubts creep back in.
4) Talk to other writers and freelancers
If you donâ€™t have many freelancers in your circle of friends and family, seek out relationships online via social media or in online communities like the Freelance Writerâ€™s Den.
Keep an eye out for local networking events where you can make some new contacts in your community. Having other writers to talk to makes all the difference any time youâ€™re not sure about what youâ€™re charging or how much youâ€™re worth.
Remember: When you charge too little, you undercut yourself, and your equally hard-working and talented peers.
Weâ€™re a community. Letâ€™s help each other out while we help ourselves — by demanding what weâ€™re worth.
Kristen Hicks is a freelance copywriter based in Austin, TX who specializes in content marketing to help businesses build better brands and strengthen SEO.