Freelance Writer Fairy Tales: Do You Believe These 3 Myths?

Carol Tice

Freelance writer fairy tales: Do you believe these 3 myths?.

When you’re a freelance writer, it’s easy to go on for years clinging to magical thinking about how your career will work.

It’s like believing in fairy tales. Usually, when you grow up, you realize there is no enchanted frog or beast that turns into a prince.

But with a lot of writers, these myths persist for years and years, leading to lots of wasted time and low earnings.

What are the big fairy tales freelance writers tell themselves? Below are my top three:

Myth #1: The Secret Website of Plenty

Did you ever feel that if you just found the right freelance platform or job-ad site, you’d suddenly discover a gusher of really great-paying jobs nobody else was noticing?

On a regular basis, I’ll see writers proceeding with their careers, year after year, earning peanuts because they’re in the clutch of this fantasy:

“I’ll become a well-paid freelance writer without having to do any proactive marketing. I’ll be able to find great jobs by finding a better online-ad or bid site than all the big, well-known ones like Craigslist, Upwork, and Fiverr.”

Yeah. That’s not going to happen. There isn’t a better content mill, or secret online job board no other writers know, where by amazing coincidence all the great-paying gigs are stashed.

By definition, online platforms drive prices to the floor. And any free site or board means you’re competing with thousands of writers for each job offered.

The reality is that good, functional companies rarely place ads for freelance creatives. They have a network. They ask around. They do a targeted search on LinkedIn and reach out to likely candidates.

Placing an ad means having to sift through hundreds of responses — and successful companies don’t have time for that. Yes, every once in a blue moon, a great company wanders onto Craigslist and leaves an ad, because they don’t know it’s a cesspit. But 99% of the time, mass platforms = junk offers. Stick with these places, and you’ll continue to see nothing but lowball ‘opportunities,’ mixed in with outright scams.

Myth #2: The Shy Author’s Bestseller Dream

A lot of us got into writing because we’re not extroverts. We love spending time alone, spinning our stories!

Which is fine. The problem comes when we think we don’t have to do anything but sit quietly writing, in order to become a successful author.

In this age of self-publishing, author platforms, and shrinking traditional imprints, you’d think it would be clear that the odds of getting ‘representation’ from a book agent and signing a fat book deal range from teeny to nonexistent. Yet, I still hear from writers who tell me that their success plan looks like this:

“I’ll write all alone in a garret and when I finish my novel, I’ll find a top agent to represent me, get a traditional book deal with a fat advance — and then the publisher will do all the book marketing for me.”

I want to cry when I meet a freelance writer who tells themselves this yarn, because it means they’re doomed. They’re writing in a vacuum, without any reader feedback, and don’t know anything about modern publishing success. Also, a typical first-book advance is about $1,000 these days.

At this point, sales by the big book publishers are tanking, and self publishing is growing rapidly. There are only two real scenarios left in book publishing:

  1. You build your own platform and audience, and self-publish to success (and maybe then a traditional imprint picks you up). Think Hugh Howey and Wool (make a movie of it, please!)
  2. You get a traditional book deal — and then you market your book, for them. They keep most of the money, but expect you to do endless book tours, guest blog posts, interviews, etc. Their first question to you when they consider signing you will be, “How will you market your book?”

As the author of two traditional nonfiction print books for two different indie publishers, I can tell you how that end works today. Traditional imprints have no idea how to sell books in the 21st Century. Not a clue. They know nothing of bloggers or influence marketing, or how to put on a successful live or online author or multi-author event. That’s all on you.

They’re looking for writers with a pre-built, proven online audience. When you write your book, and then emerge from your room to start learning how to market it, you’ve done the steps to author success in the wrong order. Now, you have a book no one knows or cares about, and have to try to generate interest. Good luck.

I know what you’re thinking — “But I plan to be the next J.K. Rowling, where my book just takes off on its own and becomes a mad bestseller, without my doing anything much.”

Sit yourself down and ask yourself what the odds are of that happening. Right.

This isn’t a plan for success. It’s a moonshot. Better odds buying a lottery ticket.

Be realistic about the work required to build author success, and you’ll have a far greater chance of turning out to be a well-paid author — like, say, Mark Dawson.

Myth #3: The Magical Idea Fountain

I meet loads of writers who’d like to write for magazines, and see their bylines in terrific glossies. There’s only one problem: They have no story ideas.

Often, they imagine there’ll be a workaround for that. Writers in my Pitch Clinic class often spin a scenario like this:

“My plan is to write for great-paying, big-name publications where editors will assign me articles, and I won’t have to come up with the story ideas.”

Well. Once upon a time, there were publications like that. Big consumer magazines had large editor staffs, and many of the story ideas would be pre-planned by those editors.

But as the world of print magazines shrank and reading moved online, those big editor staffs have been mostly dismantled.

Now, editors rely heavily on freelance writers to bring them fresh ideas. If you don’t have any, it severely limits your ability to get in the door at the better publications. Yes, there are trade magazines that still cook up a lot of their own ideas. But to get in the door, you’ll first probably need ideas of your own to pitch them, in order to stand out and get noticed.

Tell you a little secret: Editors’ ideas are often a nightmare to execute on. You’re better off coming up with your own ideas, anyway.

Fairy Tales Can Come True

Now, I don’t bust these fairy-tale myths to kill your dreams. This is to keep you from wasting time following white rabbits down holes.

Letting go of toxic myths can help you move ahead faster as a freelance writer. Once you get how the writing game is played today, you can play to win.

What myths have you bought into, as a writer? Leave a comment and let’s bust those, so you can earn more.

Get a free e-book. 100+ Freelance Writing Questions Answered by Carol Tice.


  1. John Soares

    Hear, hear! For over 20 years I’ve been a freelance writer and an author of both traditionally published books and self-published books. It ain’t easy. You have to have a good plan and you have to put in the work, especially when it comes to generating ideas and marketing.

    • Troy Lambert

      All True John, and thanks for your article as well. Very useful.

    • Benjamin

      Hey! what about those making thousands of $$$ without any marketing strategies

      • Carol Tice

        Which would be…who?

        • Benjamin

          Me :-)Anyway, its next to impossible to write without marketing yourself out there, especially if you want to make a living writing.

          • Carol Tice

            Benjamin, if you’re making great money without doing any marketing, pitch me a guest post! I’m sure all my readers would love to hear how you do that.

  2. Katherine Swarts

    Anyone who thinks in terms of “But I plan to be the next J.K. Rowling, where my book just takes off on its own and becomes a mad bestseller, without my doing anything much,” obviously hasn’t read the REAL J.K. Rowling’s life story: she spent five years writing her first novel and planning the route her full Potter saga would take (and was fired from a day job along the way for “too much daydreaming”); then, in an atmosphere of “no one would be interested in that sort of story, especially by a woman author,” she tried a dozen publishers before finding one who would take a chance on a small initial print run. Yes, she eventually made millions, but it was hardly “without doing anything much”–and she didn’t lie back and do nothing after her popularity took off, either.

    • Carol Tice

      Ha, good point! But I gather many writers seem to think bestsellers happen by magic. They don’t.

    • Benjamin

      Sincerely, I do not believe in your thought line.

    • Michelle

      Katherine, you make a great point. If I remember correctly, Rowling also was under a mountain of rejections until a friend got her in contact with the agent who would go on to sell her book. Like the article says, nothing happens in a vacuum, and my own writing career has proven that.

  3. Whitney

    I had these dreams as a child (the best seller one ). I know a little better now, writing is hard work. Like any other job, you won’t get something for nothing. I’m an introvert with social anxiety and I’m gradually taking steps to sell myself. I’ll just be happy to support myself writing.

    • Emily

      Same here, Whitney–both the childhood dreams and the introvert/social anxiety. It’s a lot of work and a lot of discomfort and a lot of stretching ourselves.

    • Columba Smith

      Same here, Whitney! I’m an introvert, too, and marketing myself is waaaay outside my comfort zone. I met with a local realtor recently, and now I write a couple blog posts a week for them. It’s really fun; but boy! was I nervous to meet and sell my writing skills in person. Like you, I’ve planned to write books since I saw my first book. I need to relaunch my fiction website. (I have a separate one for copywriting.) It is hard work! But I’m glad I’m doing it at last.

    • Benjamin

      Hey Whitney, aim at the stars to reach the moon. 🙂

      • Abby

        That’s not how space works.

  4. Lisa

    I’ve tossed the idea around about freelance writing for years, and am only starting to get serious now. I was in the dark about how to find freelance writing jobs, and only now realize how much networking with others and marketing of yourself goes into it. Writing is only part of it – you must also be a good self-promoter. Thanks for this article. Writing, and all the other stuff that comes with it, is hard work. Especially for an introvert. But I’m learning to be extroverted along the way.

  5. David Throop

    Ah the magical Kathmandu, Fantasia, and Xanadu, all wrapped into one! There are no platforms that are amazing, lack competition (as stated – often driving prices to the floor), and where you can get abundant work. I think what most new freelancers fail to realize is that there is no “silver-bullet” to slaying the werewolf of pitching.
    To quote Billy Madison (Adam Sandler), “You have to get off your a$$ and find that F…ing dog!”

    Thanks for the interesting read on a difficult topic of making a way as a freelancer!

    • Benjamin

      I do not trust what you’ve just stated, there is always the unique way.

  6. Ashley L Nance

    Here’s one: If you work for long enough getting discovered, or spend enough on coaching, or are limited enough in our niche, we’ll make it one day. Truthfully time, clarity, or money are not enough on their own to make successful writers!

    • Carol Tice

      There’s definitely a course-taking addiction problem out there, where folks seem to think each course is going to the ‘the one’ that will unlock their potential. Meanwhile, they’re taking action on nothing. That is not going to result in a career!

  7. Pinar Tarhan

    I’m a bit weird when it comes to ideas. I love coming up with my own, but sometimes it takes a lot of time to find a publication that is right for it and/or to find the perfect slant for one publication. And if that publication rejects it, you need to reslant.

    But then again, when an editor tells me what to write, there is relief in not having to brainstorm, along with the disappointment that I didn’t come up with it myself. I am typically more inspired and motivated when I find the idea.

    I do fantasize about the dream website with the best jobs, but I know it doesn’t exist. Yet I occasionally do have to be reminded of it.


    • Carol Tice

      For me, when the editor assigns me, I’m usually very bummed because their ideas are usually weak, in my experience. And as you say, I’m not as excited to tackle the topic. I can really count on one hand the times I was handed a story idea that I loved doing…that’s more of a chore assignment.

      • Lucie Winborne

        That’s interesting – I would not have expected such, but rather that since they had the experience, they would know what their reading public wanted. I’ve worked with one editor for several years and only had one or two assignments that I simply could do nothing with – one of them because there was no story there. Perhaps he’s an exception to the rule. 🙂

  8. June

    The third myth is so me. I prefer when editors give me topic ideas because I keep drawing up a blank. I want to do guest posts to market myself but when I sit down I can’t seem to come up with ideas that have not already been written about.

  9. Ember

    As an artist who does book covers, I’d say the myth I see most often is that newbie authors with no other production skills expect to become a best-selling author via self-publishing without a realistic idea of what kind of works to *produce* the book.

    They may or may not recognise that they need an editor who will tell them the truth.

    They probably don’t recognise that they need to either be or hire a competent EBook maker and that that’s not just shoving a word doc through a generator without checking the results, etc.

    They may or may not realize they need a well-made cover, but if they do, they may not have a clear idea what that *entails*.

    As you’ve pointed out here, marketing is a whole other pile of work, that they *do* need to be ready for, but it helps a great deal to have a support network.


    • Carol Tice

      Agree with ALL of that. I once was that Word-doc ebook person — and boy sales took off after I hired a pro to do the cover.

  10. Ember

    > without a realistic idea of what kind of works to *produce* the book.

    Erm, I think a word or two got eaten there somehow. It should say “without a realistic idea of what kind of work /it takes/ to *produce* the book.”


    • Carol Tice

      Don’t worry, Ember — you’re covered by my Universal Comment Typo Insurance policy. 😉

      • Ember

        At least the sentence wasn’t totaled ;p


  11. Robert Schneider

    Being broke got me into freelance writing full time. I’d done it before, but for print publications and only occasionally. I struggled for a year because I was getting assignments from bidding sites. Fortunately, 3 out of about 50 clients asked me to start writing for them off the bidding site. That was my start. I was a little stressed because for six years I’ve relied on one client for my weekly income, but they’ve been through 5 editors. Two of my past editors got in contact with me after they moved on and now I have three steady clients. I don’t believe in fairy tales, but have to say hard work has paid off. I don’t know how to market myself, so I proved myself to be reliable. It seems to have worked.

    • Carol Tice

      Well, here’s to getting more than 3 clients! I think that’s still not really enough to be well-diversified financially against problems.

      • Robert Schneider

        That’s 3 steady clients who send me weekly assignments. I also have 2 clients who give me smaller monthly assignments and two others who send me assignments sporadically. I think I’m lucky to not have to hustle work. I make more than enough to live on and enjoy the work.

        • Carol Tice

          Aha — that sounds better then.

          BUT…what happens when one or more of those weekly clients suddenly vanish? (Happened to me in 2009, for instance — over the course of the year I lost EVERY client and had to replace them all.) Constant marketing means you always have leads and can keep your income steady.

  12. Nelly

    Yup, finding clients that provide you with base load work is key to stability as a writer. From there, you can seek growth opportunities…

  13. Colin Newcomer

    #3 is definitely me sometimes 🙂 Pitching ideas is just one thing I do not enjoy.

  14. Zoe Larkin

    “Yes, every once in a blue moon, a great company wanders onto Craigslist and leaves an ad, because they don’t know it’s a cesspit. But 99% of the time, mass platforms = junk offers. Stick with these places, and you’ll continue to see nothing but lowball ‘opportunities,’ mixed in with outright scams.” Once again Carol, you’ve hit upon the painful truth! There is a small part of my brain that believes (or believed) that it’s all about finding the right online community, newsgroup, website or mailing list and then it would be so easy to find amazingly well-paid gigs!

    I think there are some fairy tale myths that need busting. Or at least, we need to wake up and realize that we were dreaming. 🙂

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