Concise Writing: 4 Ways to Create Reader-Friendly Content


What’s that famous book The Elements of Style all about? It’s pretty simple…concise writing.

But how often do you read content that isn’t concise? You know…

  • Unnecessary words
  • Verbose or formal language and word choices
  • Massive paragraphs
  • A labor-intensive experience for the reader

Concise writing doesn’t look like this. Why? Every word counts. There’s limited time to keep your reader engaged.

Yet, there are many—and I do mean many—writers who make these mistakes. The mistakes of stretching and theorizing and telling every trivial detail before getting to the point.

Know what I’m talking about?

If you want to be taken seriously as a writer, get an editor’s attention, or attract fans, readers, and followers, concise writing will help you make it happen.

Think of it this way:

Concise writing is the first grace of style which no writer can ignore if he/she wants to be read and taken seriously.

So how do you strip away the grammar-rules that prevent concise writing, create great content, and serve your readers better? Here’s what you need to know:

Meet author and freelance writer Farhan Musavi

Concise Writing: Farhan Musavi

Farhan Musavi

Farhan Musavi started freelancing in 2011 when a friend introduced him to creating content to drive traffic and generate revenue.

Since then, he’s written for The Huffington Post, Lifehacker, Problogger, and many other publications.

He’s also the author of Concision: A No-Grammar Guide to Good Writing.


The trouble with too many words

Wordiness in writing is a distraction from your core ideas.

It will bore, confuse, and frustrate your reader.

Here’s how I explain this in my book:

Use five words to say something which can be said in four, and you’ll see your readers leave in favor of a better writer.

Don’t confuse concise writing with absolute brevity

A sentence of six words is brief. If you can rephrase it to say the same thing in four, it’s not concise.

A very long sentence of 60 words is anything but brief. But if you can’t condense it into any fewer words, it is concise writing.

Concise writing doesn’t mean removing necessary details

Instead, it’s using fewer words to report those details. Every word counts. Every word matters.

For example: The seven volumes (and 4,000 pages) of Harry Potter novels written by J.K. Rowling, don’t bore readers. But in contrast, a single, poorly-written page can.

Want to see how it’s done? Check out these four tips for concise writing:

1. Don’t state the obvious

Many amateur freelancers write words which the reader can understand or infer on his/her own.

They often do this either to fulfill the word count assigned by an editor or think the reader will be impressed with long-form content.

Example 1

  • Wordy: You see if you have an idea which can benefit or help a lot of people then no force on earth or heavens can stop it from becoming popular. (29 words)
  • Concise: Ideas worth spreading, spread. (4 words). You see is not needed. The writer could have started the sentence from if.

Not all ideas that become popular fall into the category of being beneficial or helpful

The idea could be entertaining or instructive or shattering a famous worldview or sitting in any other category for that matter.

  • So saying benefit or help a lot of people is somewhat misleading.
  • The phrase no force on earth or heavens can stop it seems to have been borrowed from a children’s fantasy novel.

2. Avoid filler words

Old-school SEO writing was the worst for filler words and content just to reach a predetermined word count. Fortunately, that’s changing. But there’s still a lot of poorly-written content out there stuffed with keywords and fluff.

Some books are like this too, with long, rambling passages, that don’t provide information or help move the reader along. Here’s two examples:

Example 1

  • Wordy: First and foremost I would like to state that in my opinion our education policy needs a revival. (18 words)
  • Concise: Firstly, our education policy needs revision. (6 words)

Example 2

  • Wordy: What methodology can I implement to get more true fan base for free of cost? (15 words)
  • Concise: How can I get more fans for free? (8 words)

3. Eliminate ‘that’ whenever possible

In my opinion, the word that is one of the most unnecessarily overused words in the English language.

Don’t get me wrong. There are situations where the word should be used.

For example in the following sentences, that is important:

  • Zodiac is that kind of film which Hollywood makes once in a decade.
  • Exercising at 4 a.m. wasn’t that bad.

However, that could be removed from a lot of sentences without compromising on meaning. Here’s a couple of examples:

Example 1

  • Wordy: I decided that I will go watch a movie that night.
  • Concise: I decided I will go watch a movie that night. (Note: The second use of that still makes sense.)

Example 2

  • Wordy: He said that his father is in the police.
  • Concise: He said his father is a police officer.

See how easy that is? No wait…eliminate that. It’s easy.

4. Don’t explain what readers already know

Explaining something the reader already knows results in wordiness. But you have to really know your target audience to make this work.

Example 1

  • Wordy: I won’t opt for general relativity, but instead I shall opt for quantum electrodynamics, which is the study of how light interacts with matter at the subatomic scale. (28 words)
  • Concise: I won’t opt for general relativity, but instead I shall opt for quantum electrodynamics. (14 words)

A reader who understand the theory of general relativity would also know what quantum electrodynamics is. So the latter term doesn’t need to be defined.

Think about it this way:

Whether or not to define something depends on the target readership

If you’re writing for the layman, then you have to define both the terms general relativity and quantum electrodynamics. If your readers know physics, then there is no need to define either.

Also, the phrase, instead I shall opt, can be deleted without any loss of meaning to make the sentence even better, like this:

Concise: I won’t opt for general relativity, but for quantum electrodynamics. (10 words)

Use concise writing to reach editors and readers

If you’re trying to connect with editors and marketing directors, concise writing can help you write better pitch letters and queries. And if you’re trying to connect with more readers, concise writing can help you there, too.

The bottom line…In our fast-paced, information-driven world, concise writing can help you reach more people, move up, and earn more.

What are your tips for concise writing? Share in the comment section below.

Farhan Musavi is the author of Concision: A No-Grammar Guide to Good Writing (it’s FREE for a limited time). He’s also written for The Huffington Post, Lifehacker, and other publications.

Avoid the Top 7 Mistakes of New Freelance Writers: Free Event with Carol Tice.


  1. Sue+Chehrenegar

    I support the comment about using “that” less frequently. I try to do that, if I feel confident that the sentence’s meaning remains clear.

    • Farhan Musavi

      Hi Sue.

      I too try for the same.

      Thanks for commenting.

  2. Andrea

    Very good advice, thanks!

  3. Steve Nuren

    Thanks for bringing our attention to this.

    Writers are sometimes not aware of the effect these words have on their writings.

    I sometimes get bored when a write up gets wordy without anything meaningful.

    I think this is a temptation writers must overcome – you sometimes want to make your points clearer without knowing you’re becoming wordy.

    Nice post!

    • Farhan Musavi

      Hey Steve.

      Yes it is a temptation that particularly inexperienced writers face. But as I have said in the article, if you want to be read and taken seriously you will have to brutally edit your work.

      As some wise guy said, “Kill your darlings.”

  4. Rotimi

    Thanks very much for this. It helped a lot. How can I get the book written by the writer?

    • Carol Tice

      Rotimi, are you looking for a ghostwriter for your book? You can find a writer on my board, and it’s free to list:

      Note that professional rates for ghostwriting a book begin around $30,000 or so. But you may be able to find a good writer looking for that first ghostwriting credit who’s a bit more affordable than that.

    • Tanya

      Great advice! I remember submitting to an editor who told writers not to use “that” in their submissions. It was like tipping off a band-aid at first, but the writing sounds much more professional.

      • Farhan Musavi

        Yes indeed Tanya.

        Use the techniques of concision and your writing will sound far more professional.

        Thanks for commenting.

  5. Tiye Masterz

    This was very helpful. I am embarking on a journey to freelance writing and short stories, this is beneficial in developing, and honing skills for great success.

    • Farhan Musavi

      Hi Tiye.

      Well if you are embarking on freelance writing journey then you are exactly in the right space. This blog is one of the best of its kind in the blogosphere.

      Wish you luck.

  6. Susanna Gebauer

    Wow – this is helpful. I bookmarked it to come back to it later.
    I am German – so writing in English is still a learning process. I did not know I should avoid “that”. In fact, I added “that” in some sentences that according to this article I should have left it out… Something learned!

    The first thing I had to learn about writing: I tend to write long intermingled sentences that are hard to understand. Splitting them up into several sentences makes it so much easier to read. Today, I always check if any of my sentences can be shortened 🙂

    I still have a long way to go until I am a writer…

    • Farhan Musavi

      Hey Susanna.

      I was required to learn German at university but I ended up forgetting almost all of it as soon as I graduated. 🙂 Though I do remember “mein name ich” would probably translate to “my name is”.

      “I tend to write long intermingled sentences that are hard to understand.”

      I feel this is a common problem with new writers and particularly those who are literature majors. This may sound counter intuitive but the reason is writing for the Internet is quite different from writing a literary novel, for example. Long complicated sentences don’t work here.

      Thanks for commenting.

      • Carol Tice

        LOL, me too, Farhan! I remember enough to know what Nazis are saying in WWII movies. 😉

        • Farhan Musavi

          I find it difficult to watch WWII movies. I loved The Pianist but when I sat down to watch Schindler’s List, I couldn’t watch beyond the first few minutes.

          I knew Spielberg would have portrayed the holocaust realistically.

          All that messes with my mind.

          Though I plan to watch Saving Private Ryan some day. Perhaps it’s less about the holocaust and more of an action movie.

          My German lessons will come in handy then. 🙂

          • Carol Tice

            Farhan… some of us can’t escape it… because we lost all our relatives in it. My grandfather was one of 7 children. He and 1 brother who walked west across Europe before the war and took a boat to Canada were the only survivors. Everyone needs to see and understand that the Holocaust really happened, because denial is on the rise.

        • Farhan Musavi

          Oh I’m so sorry to hear that.

          May God burn Hitler in hell. Amen.

  7. Gale L.

    I am so grateful for this post. There is much to be said about writing good concise content.

    Thank you!


    – Gale

    • Farhan Musavi

      And I am grateful for your comment Gale.

      Thank you.

  8. R. Marsh

    Without context, these concise sentences are dry. They seem to follow White’s examples rather than Strunk’s.

    • Carol Tice

      Sometimes that’s what’s called for, in some of my client experience, R.

      P.S. We like full names here on my blog comments — please use yours when you come on back, so we can get to know you!

    • Farhan Musavi

      Hi R. Marsh,

      I understand these sentences may appear dry but as Carol has said, sometimes that’s what is required.

      I am practicing what I am preaching.

      For context I will have to quote long passages and then apply the rules of concision on them to show how the process works. But if I can demonstrate that in fewer words then that is better writing.

  9. Lynn Allen

    Thanks for these tips on concise writing. They parallel Plain Language right down the line and are not only useful in writing for the web, but for any medium.

    I agree “that” can be overused in writing for any medium. But another error I see a lot is using “which” when “that” is the correct word instead.

    “Which” begins a non-essential clause or phrase and needs a comma before. Since it’s so common these days our brains translate and we get the meaning of the sentence, and maybe in some contexts, it’s okay.

    And maybe I’m stuck in provincial grammar rules, but it’s something I have noticed a lot lately.

    • Farhan Musavi

      Thanks Lynn for your comment. Yes indeed these rules can be used in writing for any medium. In fact for any language even other than English.

      Well grammar rules can be bent or broken.

      Some writers follow grammar rules to the letter. Others flirt with them.

      See what suits you.

  10. Kathy Lacina

    I am guilty of writing too much. Thank you for the reminders.

  11. Nada

    Love this piece. Great use of examples.
    I’ve been trying to remove ‘that’ from much of my writing lately.

    Best piece of advice?
    “Don’t confuse concise writing with absolute brevity…Concise writing doesn’t mean removing necessary details.”

    Thanks for sharing, Farhan and for posting this Carol


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