Are you looking for ways to boost your blog post readership? You’re in the right place!
If you’ve worked hard at writing quality content for your blog but are struggling to get traffic, I have great news for you:
- Driving more traffic to your blog is a simple process.
- You don’t need a big marketing budget to make improvements and see results.
As a writer, you already have the advantage of knowing how to write engaging blog posts that pull your reader in and keep them around.
The struggle is in attracting those readers in the first place. However, with some tools and planning, you’ll be well on your way to getting the traffic your writing deserves.
I’m going to show you how to improve your blog traffic with a few simple strategies.
Even if your blog is small, niche, or in a competitive area, you can create blog posts that receive thousands of unique visitors every month.
Ready? Let’s get started.
Focus on Search Engine Optimization (SEO)
Search engine optimization was a game-changer for my blog. I used to write blog posts without giving a second thought to SEO.
Instead, I relied only on social media to promote my posts. It’s not surprising that those posts stopped getting traffic a day or two after I published them.
Once I started working on my SEO, my search engine rankings improved. The shelf life of my blog posts increased and grew over time.
Within a few months, my traffic DOUBLED
Now, posts that are two or three years old still attract several thousand visitors every month.
Get started with SEO
Not sure where to start with SEO?
An easy way to improve your search engine optimization is by using the Yoast SEO plugin if you have a WordPress site.
It analyzes your blog post and points out where you need to make improvements.
Give your readers what they want
If you want people to read your blog post, you need to write what they want to read.
The easiest way to do this is to find out what people are searching for and write about that.
There are several online tools you can use that will help you find the exact search terms people type into Google.
Here are a few that I’ve tried (some of these tools are free, some are not):
My favorite tool on this list is Keywords Everywhere. It’s a browser extension for Google Chrome and Firefox.
Once installed, you can type a keyword into Google, and Keywords Everywhere can show you things like:
- How many people search for that term each month
- How popular that keyword has been over time
- A list of other popular keywords related to your search
TIP: SEO tools can help you find blog post topics, headline ideas, and related phrases to include in your writing.
Once I started researching keywords…
My blog post performance improved by more than 100%
Promote your blog post
Even if you do some keyword research and write an amazing SEO-friendly blog post, you’re not quite done.
You need a plan to promote your blog post.
To make things easier on yourself, use a scheduling tool to plan out your social media posts. Here are a few that I like (Most of these tools have a free option or a free trial period):
Currently, I use Buffer and Tailwind to schedule all my social media. When I publish a blog post, I plan out the next two weeks of social media at the same time. Then, I sit back and let the scheduler do the work.
TIP: While it’s nice to have a presence on all the major social media platforms, I suggest focusing on one or two. Pinterest and Instagram are my favorites, but something else might work better for you.
Find out where your blog readers hang out and work on building those platforms.
Be patient with yourself
Boosting your blog post traffic by 100% is an achievable goal, when you’re just starting out. And follow these basic guidelines:
- Research keywords for the blog posts you write
- Use SEO to improve your blog posts
- Create a plan to promote your blog posts
You can make a big difference in your traffic, but following this process. Just remember that improving your blog traffic takes time and dedication. But it’s all worth it when you start to see results.
Need help improving your blog posts to boost traffic? Let’s discuss in the comments below.
Dena McMurdie is a mother, writer, artist, and transplanted Canadian with an insane love of children’s books.