Home > Blog > Blog > The 2 Types of Blogging Clients — and Which One You Want

The 2 Types of Blogging Clients — and Which One You Want

Carol Tice

Have you ever wondered why most of the blogging gigs you see pay $20 a post or less?

There are two main reasons.

With writers I mentor, I’ve always emphasized one of them.

Common topics = low rates

Your topic is key.

Are you blogging about pets? Kids? Gaming?

If so, my condolences.

The problem is there are umpty-million people who are qualified to write on these topics.

These hobbyists would love to write about them for free or thereabouts. They just love writing and seeing their name on the Interwebs!

Startup clients = low rates

There are also scads of startup websites trying to monetize lots of content on these basic subjects. These companies seem to place the majority of the online ads for bloggers that you see.

They still don’t know how to make money with their site, in many cases. They may aspire to sell ads against their hoped-for big traffic, but so far it’s not working.

These are not established, successful businesses. Therefore, they don’t have much budget to pay you for blog posts.

Topics and companies that pay well

On the other hand, if you write about surety bonds, or actuarial consulting, or sophisticated medical procedures, you’re in good shape.

Far fewer writers can write intelligently on these topics. Also, these clients tend to be long-established companies in financial services, healthcare or technology.

These organizations make money, so they have more substantial marketing budgets.

So — sophisticated topics and established companies tend to mean better pay.

The other reason good blog-post pay happens

But last week, when I had copywriting coach Chris Marlow on my Freelance Writers Den podcast, we were running down a list of lucrative types of copywriting.

When we got to blog posts, she talked about another important distinction between the type of situation that gets you $20 a blog post and the type that gets you $300 a blog post.

This is such an important difference, I wanted you all to hear it. It’s just a short, 3-minute recording so give it a listen. (Chris also reveals the going rates for blog posts as reported in her in-depth Copywriting Rates Guide.)

[hana-flv-player video=”https://media.makealivingwriting.com/Marlow-Cut-Blogposts.mp4″ width=”175″ height=”40″ description=”Chris Marlow podcast” player=”3″ autoload=”true” autoplay=”false” loop=”false” autorewind=”false” /]

If that doesn’t work, you could download it here:

https://media.makealivingwriting.com/Marlow-Cut-Blogposts.mp4

What have you gotten paid for blogging? Tell us what types of work you did for that money.

20 Ways to Find Freelance Writing Jobs for Beginners

20 Ways to Find Freelance Writing Jobs for Beginners

Best Freelance Writing Jobs for Beginners. Makealivingwriting.com

Right now, a record-high number of people are considering a freelance writing career. My inbox is overflowing with questions from newbies. And the first question is: “Where can I find freelance writing jobs for beginners?”

If that’s you, sending hugs! I totally feel your confusion. The freelance marketplace is a big, complicated place. There are lots of types of paid writing, and different kinds of clients, too.

I’ve been helping writers get started for a dozen years now. And I know how mystifying it can be. You feel like there’s a door you need to find, a person you need to know, a secret you must unlock to become a freelance writer.

But really, the path to freelance writing jobs for beginners is simple.

You need to find someone willing to let you write for them. That’s it.

You get a few samples and boom — you have a portfolio to show. And you’re on your way.

There are fairly simple, break-in writing assignments that newbies tend to get. I’m going to outline what they are below.

But first, I need to explain something…

How to Write a Personal Narrative (And Why It’s So Important)

How to Write a Personal Narrative (And Why It’s So Important)

The purpose of a personal narrative is to describe a specific story in your life. No matter who you are, you have a plethora of life experiences, events, and stories that can be crafted into a compelling personal narrative for use in an article, blog post, case study, etc.

Writing an Article vs. Writing a Blog Post: What’s the Difference?

Writing an Article vs. Writing a Blog Post: What’s the Difference?

Ever wonder what the difference is between writing an article and writing a blog post? It’s a topic that comes up a lot when people ask how to become a freelance writer. Besides style and research, you might be surprised by one of the key differences between blogs and articles.