The 2 Types of Blogging Clients — and Which One You Want

Carol Tice

Have you ever wondered why most of the blogging gigs you see pay $20 a post or less?

There are two main reasons.

With writers I mentor, I’ve always emphasized one of them.

Common topics = low rates

Your topic is key.

Are you blogging about pets? Kids? Gaming?

If so, my condolences.

The problem is there are umpty-million people who are qualified to write on these topics.

These hobbyists would love to write about them for free or thereabouts. They just love writing and seeing their name on the Interwebs!

Startup clients = low rates

There are also scads of startup websites trying to monetize lots of content on these basic subjects. These companies seem to place the majority of the online ads for bloggers that you see.

They still don’t know how to make money with their site, in many cases. They may aspire to sell ads against their hoped-for big traffic, but so far it’s not working.

These are not established, successful businesses. Therefore, they don’t have much budget to pay you for blog posts.

Topics and companies that pay well

On the other hand, if you write about surety bonds, or actuarial consulting, or sophisticated medical procedures, you’re in good shape.

Far fewer writers can write intelligently on these topics. Also, these clients tend to be long-established companies in financial services, healthcare or technology.

These organizations make money, so they have more substantial marketing budgets.

So — sophisticated topics and established companies tend to mean better pay.

The other reason good blog-post pay happens

But last week, when I had copywriting coach Chris Marlow on my Freelance Writers Den podcast, we were running down a list of lucrative types of copywriting.

When we got to blog posts, she talked about another important distinction between the type of situation that gets you $20 a blog post and the type that gets you $300 a blog post.

This is such an important difference, I wanted you all to hear it. It’s just a short, 3-minute recording so give it a listen. (Chris also reveals the going rates for blog posts as reported in her in-depth Copywriting Rates Guide.)

[hana-flv-player video=”″ width=”175″ height=”40″ description=”Chris Marlow podcast” player=”3″ autoload=”true” autoplay=”false” loop=”false” autorewind=”false” /]

If that doesn’t work, you could download it here:

What have you gotten paid for blogging? Tell us what types of work you did for that money.


  1. Ruth Terry


    I’ve had success helping staff writers edit their guest blog posts. A nonprofit friend of mine was asked to blog by an online business mag but wasn’t entirely comfortable with her writing. She asked for help and I suggested that she her boss to hire me to edit/polish her work. I got $50/post. I’ve also started offering content strategy services. I’m finding that people don’t always see the value in paying me hundreds per post but are interested in putting up an initial investment that will cut the time their staff spend generating ideas and will ensure relevant, consistent content for their target market.


  2. Annabel Candy, Successful Blogging

    Thanks for sharing the interview. I was very lucky last year. My local tourism board hired and paid me rather well to do stuff like have a massage and write about it! I did my fair share of dry old writing too. It’s good to have a mix and also not be pigeon-holed as only writing about one niche which will reduce the amount of potential clients.

  3. zahib

    The golden nugget of the day I took was that the clients don’t see the value in “Blog Post” in there mind, like how I used to think, they see it as like carol says “Content Stuffing”.

    I have a client whom I help with his marketing efforts online. they just wanted to “Content Stuff” there email communications, and site. But after consulting with them and asking them what are there goals… I was able to make an email marketing campaign valuable by communicating how it’s going to help them generate more leads, and increase engagement with there community which was some of there main goals.

  4. Michael Chibuzor

    Actually Carol, I’ve really enjoyed your tips on getting the right paying clients. Apart from technical writing projects, Writing on Sports, Fashion and Autos pay heavily. My highest earning per post for real estate is $150. Do you think I undercharged?

    • Carol Tice

      Depends on how complex the topic was, and what sort of client. I’ve done blog posts that each required at least one interview…they were really more like reported mini-stories. I got $300 for each post.

    • Michael Chibuzor

      One day, I’ll definitely earn $300 and more for every post I make. Thank you for replying to my question. You’re my mentor!

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