If I had a copywriting tips guide to follow when I landed my first job, it would have saved me a lot of suffering.
Mum, dad… please look away now.
I’m afraid that my expensive university education and a degree in English didn’t prepare me to write words that sell.
When I finished school in 2001, I was lucky enough to land a copywriting job at a huge media company. And to be perfectly honest, I thought that I’d find the job pretty straightforward.
But it wasn’t. Making the transition from writing academic papers to crafting commercial copy was really hard.
The truth: I used to be quite a horrible copywriter. And I don’t mind admitting it now.
I had to learn to write differently. I studied pro writers, copywriting tips, and the best ad copy. I tested and evaluated copywriting strategies to see what worked and what didn’t. I learned how to write words that sell.
And I’m keen on helping others make a living writing. These three copywriting tips will help you create better content: